As the capabilities exist for marketers to target audiences one-to-one, there are certain roadblocks that limit the ability to grow these strategies worldwide. Writing exclusively for ExchangeWire, Keith Petri (pictured below), CSO, Screen6, explains the importance of a probabilistic data [...]

Will the upcoming GDPR regulations end up making the Google/Facebook duopoly even more dominant in the digital media world – and what can smaller players do? Dan de Sybel, CTO, Infectious Media, thinks that with the challenges of GDPR close [...]

Tick - tock... Time is running out to get ready for the GDPR. The regulations are going to affect all companies, whether they store customer data or not. In this Q&A with ExchangeWire, Jennifer Roubaud (pictured below), VP UK/Ireland, Dataiku, [...]

It may look like an inconvenience, having to prepare for GDPR, yet apart from the threats connected with the implementation of new regulation, there are also opportunities. In this Q&A, Themer Abourayan (pictured below), product director, Platform161, talks about the [...]

For those wondering how Brexit would affect the UK's adoption of the upcoming General Data Protection Regulation (GDPR), here's your answer: it won't. This week the UK government announced the Data Protection Bill (DPB), which is designed to align with the [...]

It's now less than a year until new data protection rules will be introduced in Europe. Known as the GDPR, the effects of the wide-reaching privacy protection regulation still seem to be shrouded in mist for the members of the ad tech [...]

A draft of a new ePrivacy regulation from the European Commission was leaked in December 2016. The final version (10/01/2017) has now been published as an official proposal from the EU Commission. The new regulation should replace the ePrivacy Directive [...]

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what [...]

From bringing up the rear, to blazing the trail: the programmatic landscape in Germany has taken its time to catch up with international markets. As the German programmatic market consolidates, the industry has come together to commit to minimum standards [...]

In the latest column from the IAB's Display Trading Council, council members give their views on what has changed in the programmatic space over the last two years. To borrow from John Hughes’ 1986 American teen comedy Ferris Bueller’s Day Off – [...]