2018 is set to be a year of disruption for the advertising industry. While fighting against fake news, invalid traffic, and a lack of transparency, the industry has another challenge to address: GDPR. Brands and agencies are coming together to understand [...]

The clock is ticking for enforcement of GDPR in May, which will trigger unprecedented change across Europe’s digital media ecosystem. In this piece for ExchangeWire, Dylan Collins (pictured below), co-founder and CEO, SuperAwesome, explains why it’s not enough to look for GDPR-compliance – [...]

With GDPR set to significantly change digital advertising in the near future, it may be time to explore other channels of distributing ads where strict opt-ins are not an issue. Craig Mytton (pictured below), CRO, Bitposter, argues for OOH as [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Connected TV Advertising in Europe Will Grow; BVDW: Coalition for Better Ads Solution Ignores Needs of the European Market; New mobile ad formats for [...]

GDPR will be a challenge for marketers, but it will also enable a new level of transparency that will change the programmatic industry for the better. But how ready are marketers? In this exclusive Q&A, Ian Woolley (pictured below), CRO, [...]

GDPR is set to shake up programmatic in 2018. Not only will it make publishers reconsider the number of partners they work with, but it will also make them more protective of their data. At the same time, the big [...]

Tiffany Morris (pictured below) is general counsel and vice president of global privacy at DMP Lotame. In this Q&A with ExchangeWire, she explains the benefits of GDPR for advertisers, its repercussions for the online advertising industry, and Lotame's approach to [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Amazons Header-Bidding-Lösung TAM startet in Deutschland; Plista Trendradar 2018; und Adyoulike erhält britische JICWEBS-Zertifizierung. Amazon bringt Transparent Ad Marketplace nach Europa Die Header-Bidding-Lösung von Amazon kommt nach Europa. Die Cloud-basierte serverseitige [...]

As the capabilities exist for marketers to target audiences one-to-one, there are certain roadblocks that limit the ability to grow these strategies worldwide. Writing exclusively for ExchangeWire, Keith Petri (pictured below), CSO, Screen6, explains the importance of a probabilistic data [...]

Will the upcoming GDPR regulations end up making the Google/Facebook duopoly even more dominant in the digital media world – and what can smaller players do? Dan de Sybel, CTO, Infectious Media, thinks that with the challenges of GDPR close [...]