Equativ’s Latest Identity Indicator Reveals Identity Progress Despite Uncertainty
Equativ, the leading independent ad monetisation platform, today (October 20th, 2022) released its September 2022 Identity Indicator, providing a barometer of how digital advertising is responding to ongoing evolution in user data protection and identity innovation. The latest findings show paths [...]
Clinch’s Flight Control Puts an End to Nightmares on Ad Street
Clinch’s omnichannel campaign activation platform, Flight Control solves common agency horror stories - highlighted in a new interactive report. A looming recession. Supply-chain disruptions. Proving ROI and justifying ROAS. Customer acquisition. Customer retention. The Great Resignation. The disappearance of IDFA. The [...]
Pixalate Survey Finds Reduction in Ad Fraud on Updated Apple iOS 16 Devices
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, examined consumer adoption rates surrounding Apple’s iOS 16, which debuted on September 16, 2022.* Pixalate examined open programmatic ad sales on iOS devices from [...]
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