Ogury, el líder tecnológico mundial en mobile advertising que actúa como soporte premium para los anunciantes, se asoció con Lumen Research, el líder tecnológico en medición de atención, para realizar un estudio conjunto que mide la atención generada por sus [...]

Ogury, das global führende Technologieunternehmen für Mobile Advertising, das sich dem Datenschutz verschrieben hat, und Lumen Research, das führende Unternehmen im Bereich der Aufmerksamkeitsmessung, haben im Rahmen einer Studie miteinander kooperiert. Gemeinsam untersuchten sie den Grad an Aufmerksamkeit, der mit [...]

New research published by Zeotap, the next-generation Customer Data Platform, has revealed how data privacy can impact revenue through its potential to build or damage consumer trust. Showing that the real cost of data privacy done poorly is as likely [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, has released its 2022 Social Ads and Consumer Perception – Australia Edition study. The report, based on a survey of over 500 Australian consumers, provides an overview of [...]

IAB France hosted its third Programmatic Barometer webinar/in-person event, presented by Jean-François Bernard, CPO of Adomik, Philippe Framezelle, managing director of Adverline, and Arthur Millet, general director of IAB France. This market study includes data from + 500 publisher sites and [...]

 Teads, the global media platform, has announced the results of its latest consumer survey in partnership with Kantar. The research commissioned in the UK revealed that sustainability is as great a motivation as wellness for consumers' food purchase and lifestyle [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its 2022 Industry Pulse Report – India Edition. Surveying digital media experts across India, IAS found that improving mobile experiences, measuring quality for social media campaigns, and [...]

AdPlayer.Pro, an international provider of outstream video advertising solutions, has released the company’s Q4 2021 business results, reporting the further increase of video ad serving volumes, as well as new partnerships on the supply side.  According to the announcement, the number [...]

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has unveiled its 2022 Customer Experience Imperatives. The executive guide is designed to help brands identify the key strategic considerations that will shape the year ahead and provide business leaders with [...]

Study by in-game advertising company Anzu.io reveals what UK gamers look like, what’s important to them, and what their attitudes are towards in-game advertising in 2022. Two-thirds of gamers in the UK say they would welcome more brands into their favourite [...]