Our industry is in a state of flux. From regulatory oversight, to increased platform privacy functionality, to the proliferation of the walled garden, the entire ecosystem is still trying to get to grips with a rapidly changing media and marketing [...]

Retail media is a ten-year-in-the-making ad market. It has taken the rise of e-commerce, shifting trade budgets, and the explosive growth of Amazon's ad business (estimated in 2022 to be around USD$30bn) for online retailers, marketplaces, tech vendors and buyers [...]

In today’s ExchangeWire news digest: China APT41 has breached six US state government networks according to research by Mandiant; TikTok's child privacy lawsuit has been given the green light by UK High Court Judge; and Swiftly raise USD$100m (~£76.02m) in [...]

Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also [...]