In today’s Digest, we discuss Perplexity bidding billions for Chrome, tech firms stepping up ad fraud crackdown, and streamers slashing scripted TV commissions by a quarter. Perplexity bids billions for Chrome Perplexity has offered USD$34.5bn (£25.5bn) in cash to buy Google’s Chrome [...]

In today’s Digest, we discuss TikTok swapping its German Trust and Safety team for AI, Paramount securing exclusive US UFC rights while Fox and ESPN launch a streaming bundle, and Musk’s xAI suing Apple over app store rankings.  TikTok to swap [...]

In today’s Digest, we cover Disney selling a 10% ESPN stake to the NFL; Roku debuting its new ad-free streamer ‘Howdy’, and the Lib Dems urging TV-level checks on YouTube ads.

In today’s Digest, we discuss Meta’s suspension of political ads in the EU and UK advertising rising 8% in the first quarter. We also cover strategic acquisitions in media with Netflix bundling with MBC, and Skydance sealing its deal with [...]

In today’s digest, we cover YouTube’s ad revenue nearing $10bn while it decides to drop its Barb subscription, the UK putting tech giants’ age checks to the test, and Southeast Asia becoming TikTok’s largest ad audience.

From podcasts to music streaming services and smart speakers, audio content is experiencing a resurgence - bringing with it new opportunities for brands to connect with audiences in a more personal and immersive way... Aceex AceeX is an ad tech platform that [...]

In today’s Digest, we discuss a class action against Microsoft Ireland Operations, Netflix–NASA’s deal to boost live streaming lineup, Apple’s consideration of Anthropic or OpenAI to power Siri, and John Lewis rolling out an offsite ad offering. Microsoft Faces Irish Class [...]

We look at some of the biggest announcements from Cannes Lions this year, focusing on DSP tie-ups and partnerships in the agency world.  It’s been a scorching week, the sun shining down and the thermometers hitting 30° – and that’s just in [...]

In today’s Digest, we discuss media giants grappling with costs, the UK government considering social media time limits for children, as well as a global study comparing the impact of skippable and non-skippable ads. Media Giants Struggle With Costs: Warner Bros Discovery [...]

Dans le cadre de son développement européen, OKAST, acteur international de référence dans le domaine des plateformes de streaming en direct, de vidéo à la demande et des chaînes FAST en marque blanche, annonce son partenariat stratégique avec Axeptio, la [...]