Addressing the market's growing demand for unified programmatic solutions, Novicue has launched a future-focused supply-side platform (SSP) that combines CTV and audio advertising capabilities with premium inventory access. Novicue’s SSP is a one-stop solution for brands, independent agencies, and publishers looking [...]

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today (26th August, 2025) released the Q2 2025 Supply-Side Platform (SSP) Market Share Reports for Latin America (LATAM), North America, Asia-Pacific (APAC), and Europe, the Middle East, and [...]

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (19th August, 2025) announced it has integrated with S&P Global Mobility’s Polk Automotive Solutions portfolio. This direct integration brings Polk’s measurement to the supply-side for the first time, [...]

Today, (5th August, 2025) JCDecaux India, a subsidiary of the world’s leading outdoor advertising company, announced new programmatic advertising inventory available through its partnership with VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform. The partnership unlocks programmatic access to exclusive [...]

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the promotions of Stacy Bohrer to senior vice president of buyer development and Amanda Forrester to senior vice president of marketing & communications, reinforcing the company’s commitment to [...]

Amir Sharer, CEO, BRAVE, and Tamir Shub, VP of Business Development, IntentIQ join ExchangeWire to discuss how audience curation is evolving into a foundational element of programmatic As the post-cookie era unfolds and signal fragmentation becomes the norm, curation has evolved [...]

Captivate, North America’s leading digital out-of-home (DOOH) video network, today (April 8th, 2025) announced a new partnership with VIOOH, a premium DOOH supply-side platform, expanding its footprint across the US and Canada. VIOOH, with its advanced technology platform and global footprint, [...]

We sat down with Amir Sharer, CEO, BRAVE to discuss the evolving role of AI-driven supply-path optimisation (SPO) in programmatic advertising. He shares insights on how AI enhances bid efficiency, transparency, and ROI, while also addressing challenges like bid duplication, [...]

TripleLift, the creative SSP transforming digital advertising with innovative technology and immersive ad formats, today (February 12th, 2025) announced the appointment of Dave Helmreich to the position of chief executive officer. Helmreich will build on TripleLift’s momentum by accelerating strategic [...]

TripleLift is proud to announce that we are an early beta participant for Amazon Ads' new traffic signal sharing and shaping tool, Dynamic Traffic Engine (beta). This product is transforming how TripleLift is optimising the traffic we send to Amazon [...]