LiveRamp, the leading data connectivity platform, has announced that Adobe Advertising Cloud now supports RampID™ across channels, including desktop display, desktop video, mobile web, mobile in-app, connected TV (CTV), native, and audio. As a result, advertisers can unlock people-based audience targeting, [...]

In this contributed article written exclusively for ExchangeWire, Bill Swanson, EMEA strategy lead, IRIS.TV, discusses how contextual video data and the unification of linear and CTV can fuel omnichannel growth in the privacy-first era. The mass consumer migration from linear TV [...]

Bouygues Telecom, a full-service electronic communications operator, Realytics, which is spearheading convergence between TV and digital, and Smart, an independent platform for optimising connected-TV and video marketing spend, have announced the launch of TVMOTIK. This alliance – plus the unique full-stack solution it [...]

Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of Geoffroy Martin as chief operating officer. In his role, Martin will spearhead the company’s ongoing global expansion and oversee a broad scope of [...]

Ogury, tra i leader mondiali nel mobile brand advertising fondato sulla tutela della privacy, annuncia la nomina di Geoffroy Martin come direttore operativo. Con questo ruolo, Martin guiderà la continua direzione di sviluppo globale dell'azienda e si occuperà della supervisione di [...]

Ogury, le spécialiste technologique de la publicité mobile ancrée dans le respect de la vie privée, annonce la nomination de Geoffroy Martin au poste de chief operating officer. Il dirigera la croissance de l'entreprise au niveau mondial et supervisera le développement [...]

Ogury, uno de los líderes tecnológicos mundiales en mobile advertising que actúa como soporte premium para los anunciantes, anunció hoy el nombramiento de Geoffroy Martin como chief operating officer. En su rol, Martin liderará la expansión mundial de la empresa y [...]

With events like the Winter Olympics and the FIFA World Cup on the 2022 calendar, the coming year is set to be a big one for global sports fans. To support brands in meeting their campaign performance objectives during periods of high customer [...]

In today's ExchangeWire news digest: Microsoft have agreed to buy Activision Blizzard in an all-cash deal worth $68.7bn (£50.57bn); a new bill has been introduced to limit advertising platforms from using personal information to target ads; Animoca Brands have raised [...]

Smart Ad Server (“Smart”), the leading independent ad monetisation platform built for premium publishers to serve demanding buyers and Sirdata, the expert in addressability, have joined forces to offer media buyers direct access to premium inventory powered with data to [...]