Semasio are excited to announce that Joy Stroud has joined the company as vice president of sales and client development for the non-EMEA region. In this role, Joy will use her years of experience in the ad tech industry to [...]

Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised, aggregated crowd movement data for geo-contextual mobile targeting, as well as for more effective planning and programmatic activation of Out-of-Home [...]

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has completed its previously announced acquisition of Connexity. The transaction brings Connexity, one of the largest e-commerce media [...]

In this exclusive article, Albert Nieto, co-CEO of Seedtag, explains why advertisers should invest in contextual targeting as the end of third-party cookies edges closer. Google recently announced that it is delaying its plans to phase out third-party cookies in the [...]

Nano Interactive, the leading ad tech platform specialising in targeting without the use of personal identifiers, today announces that it is launching Nano LIIFT (Live Intent Identity Free Targeting) following a new partnership with Xandr, providers of programmatic innovation at [...]

Customer intelligence platform Lifesight today announced that it has now expanded the usage of its customer identification data into eight new global markets, all thanks to its partnership with Eyeota, the leading data partner to global enterprises, and its new [...]

Following an article from Eyeota’s Rob Armstrong, written shortly after Google announced a delay to the termination of cookies on Chrome, Kristina Prokop, CEO and co-founder, Eyeota, explains why brands should implement cohort-based onboarding as part of a data-agnostic strategy [...]

RMB – Belgian multi-media advertising network – relied on the proprietary solution of SmartAdServer – the leading independent ad monetisation platform – to activate linear TV ad replacement on live streams on desktop and mobile app (IOS & Android) for [...]

In this Q&A, Seedtag co-founders Albert Nieto and Jorge Poyatos discuss their company's progress over the past year, and give an overview of what the future may hold for contextual targeting in the wake of Google's cookie deprecation extension.   Following a [...]

In this article, Rob Armstrong, VP of product at Eyeota, outlines the benefits of cohort-based targeting, and explains the role this method will play for marketers in the post-cookie era. The ongoing shift to a privacy-first digital world means that marketers [...]