Teads announced the results of the first cookieless test campaign in partnership with OMG Malaysia for its client, LG. Amid a transition deriving from the imminent removal of third-party identifiers in Chrome, this digital implementation is also the first of [...]

In today's ExchangeWire news digest: California's Attorney General opines that the CCPA applies to internally generated inferences; Meta face legal action in South Africa over anti-competitive behaviour; and Indonesia's GoTo announces plans to raise an initial public offering of USD [...]

In today's ExchangeWire news digest; US House probe accuses Amazon of obstructing its investigation into Big Tech; Twitter launches a privacy-protected version of its site to evade Russian surveillance; and the UK government updates its Online Safety Bill to target scam [...]

Verve Group has announced the launch of Moments.AI™ (formerly Beemray), the first of its kind, real-time contextual targeting solutions for brands, further strengthening its position as a leader in privacy-first advertising solutions. The acquisition of Beemray’s data platform in 2021 fueled the [...]

ShowHeroes Group, a leading global provider of digital video solutions for advertisers and publishers, has announced the appointment of former Teads executive Eric Shih as its global advisor & board member. Shih will give strategic direction to the company as it [...]

LiveRamp, the leading data connectivity platform, has announced that Adobe Advertising Cloud now supports RampID™ across channels, including desktop display, desktop video, mobile web, mobile in-app, connected TV (CTV), native, and audio. As a result, advertisers can unlock people-based audience targeting, [...]

In this contributed article written exclusively for ExchangeWire, Bill Swanson, EMEA strategy lead, IRIS.TV, discusses how contextual video data and the unification of linear and CTV can fuel omnichannel growth in the privacy-first era. The mass consumer migration from linear TV [...]

Bouygues Telecom, a full-service electronic communications operator, Realytics, which is spearheading convergence between TV and digital, and Smart, an independent platform for optimising connected-TV and video marketing spend, have announced the launch of TVMOTIK. This alliance – plus the unique full-stack solution it [...]

Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of Geoffroy Martin as chief operating officer. In his role, Martin will spearhead the company’s ongoing global expansion and oversee a broad scope of [...]

Ogury, tra i leader mondiali nel mobile brand advertising fondato sulla tutela della privacy, annuncia la nomina di Geoffroy Martin come direttore operativo. Con questo ruolo, Martin guiderà la continua direzione di sviluppo globale dell'azienda e si occuperà della supervisione di [...]