Location targeting is experiencing a coming of age. The technological capabilities and marketers’ execution of location-based campaigns have evolved from a somewhat scattergun approach to strategic, measurable, performance-based marketing. In this piece, ExchangeWire reflect conversations that took place at a [...]

So, programmatic has garnered growing interest from marketers in this region, but how should they begin their journey and are they approaching it the right way? In this week's industry piece, Vincent Niou, Essence's Asia-Pacific senior programmatic and partnerships director, [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most APAC buyers boycott brands that misuse data; Mobile poised to lead China ad spend; Quarter of [...]

The advertising world today is still running on old models that need to evolve with technological advancements, so marketers finally can effectively push customised ads tailored to individual customers, and in an omnichannel environment. Business agility was key, especially in a [...]

Programmatic guaranteed is on the rise, but what will really put it into orbit is the ability to deliver programmatic guaranteed audiences, in which buy-side data is added to supply-side data. In this industry byliner, Timmy Bankole (pictured below), RadiumOne’s [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most marketers want to alter attribution model; Japan ad spend hit £44.88bn; IAB AU release Invalid Traffic [...]

The roles of chief marketing officers (CMOs), as well as media agencies, have become more complex amid an evolving digital landscape. In this industry byliner, Rahul Vasudev, MediaMath's Asia-Pacific managing director, highlights what marketers want from their agencies and how [...]

How competitive are India's app categories for advertisers and how does the country's smartphone adoption impact the mobile ad landscape? Omri Henkin, ironSource's Southeast Asia and India managing director, explains, in this industry byliner, and highlights challenges new advertisers may [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The death of the cookie; Native in-feed rises; SMEs missing [...]

Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys, 2013; BlueKai and Datalogix, 2014; Maxymiser, 2015; and AddThis & Crosswise, 2016. In August 2016, Laura Ipsen (pictured below) moved [...]