Programmatic direct will revolutionise the way inventory is bought and improve campaign delivery; but marketers will need to figure out how the technology platform can work for them. In this industry byliner, Exponential Interactive's Southeast Asia and North Asia commercial [...]

More than in the World Cup, during the Olympics all eyes will be focused on Brazil: more than 5.6 billion people around the world will follow the games on various mobile devices. While TV inventory is still limited, digital brings [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Teads raises £36.3m for Asia expansion; Amnet programmatically targets LinkedIn APAC audience; Majority of APAC consumers unhappy [...]

Do marketers know what their consumers really want? If they think they do, on what are they basing this knowledge? With so many fragments of customer data, can a brand really be certain of the intent of its consumers? Tom Bowman [...]

Retargeting is often viewed as a dirty word in the digital advertising industry. From annoyance with receiving ads for already purchased products on the consumer side, to opinions that it devalues display advertising on the industry side, retargeting has popularity issues. [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Brand interactions via email lack relevance; Creative agencies don't take advantage [...]

Cars on the roads of Japan can potentially be used to drive advertising campaigns, enabling brands to push customised content to targeted audience groups. Cloudian and Dentsu have been working on a pilot that uses visual recognition to identify vehicles [...]

Data-driven storytelling is a challenge and a goal for many a marketer, with the ability to customise recommendations to different audiences based on brand interaction near impossible, due to the blackbox nature of existing recommendation engines. ExchangeWire speak with Vijay Chittoor [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Smartphone shopping is driving UK retail ecommerce sales; Criminals target UK youth [...]

Programmatic advertising, and the data gleaned from it, are invaluable in the process of building out a profile of an individual. However, as Tom Blacksell (pictured below), managing director of decision analytics and marketing services, Experian argues, it doesn't necessarily [...]