Snug and comfortable with how things have always operated, the TV industry will soon face an inflection point where it will need to turn to programmatic to ensure its viability. Chris Dobson executive chairman of The Exchange Lab, believes this impetus [...]

Martin Stockfleth Larsen, Adform, CMO, uses insights from the company's latest quarterly European report to reveal that programmatic media buying is more than a direct response mechanism. Adform recently released its European RTB Trend Report for Q4 2014. The report provides [...]

Audience data is undeniably an important ingredient in any ad campaign, but some marketers are misusing such data to achieve easy success. ExchangeWire spoke with Bryan Melmed, global vice president of insights at Exponential Interactive, who championed the use of [...]

Tim Faircliff, AOP, chairman, discusses the mechanics of the recently announced premium publisher alliance - or co-op - that is to be powered by AppNexus, which has several of the UK's tier-one publishers as founding members. EW: What does the new [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: China consumers more willing to give data for personalised service; Smartphones make up 72% of APAC [...]

eBay Advertising has announced the creation of a 'channel agnostic' agency sales team offering increased scope for automated media buying following lessons learned during its 'Programmatic Only Week'. This comes just a day after AppNexus revealed it bought Yieldex to [...]

AppNexus has confirmed its purchase of publisher forecasting and programmatic-direct company Yieldex, in a deal rumored to be valued at $100m, as the ad tech firm continues its acquisition spree, and prepares for the rise of programmatic-direct. The integration of Yieldex [...]

Mike Harty, PowerLinks co-founder and ExchangeWire columnist, accepts the need for regulation in the native advertising space, but argues that a line must be drawn somewhere to maintain the unique value of the offering. Last month, the AOP, IAB, ISBA (representing [...]

Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed - ask for ever-increasing levels of transparency; with oil giant Shell now asking for FIVE TIMES the industry standard before it [...]

Brands have never been keener to put programmatic on the media plan, but with this increased demand comes scrutiny, propelling phrases such as 'transparency' to the core of the public industry discussion, as advertisers increasingly demand ROI. ExchangeWire speaks with [...]