In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Indian digital payments leader Paytm plan to go public; China’s Ministry of Industry and Information Technology issue a [...]

In today's ExchangeWire news digest: Apple announce "Private Relay", a feature that will obstruct fingerprinting by preventing advertisers from accessing consumers' IP addresses; Microsoft will shut down Internet Explorer in mid-June 2022; and Snap ramp-up efforts to make Snapchat an [...]

In this exclusive interview, ExchangeWire speaks to Simon Halstead, Vice President Exchange and Supply International, Verizon Media, to discuss how machine learning can be applied to contextual solutions to provide reach and scale in cookieless environments. What are the key opportunities [...]

In today's ExchangeWire news digest: Hamburg's data commissioner fights to block WhatsApp's impending privacy update over concerns over how Facebook will collect and use data from the platform; Applovin see their share value drop by almost 20% after going public [...]

Impact, the global leader in Partnership Automation™, has embarked upon a carefully curated Black History Month programme of events, which involves a collection of activities globally, including philanthropic activity for its staff to get involved in. This activity will see Impact [...]

Global digital marketing agency Croud today announces two new key hires for the business, appointing David Thompson as its new chief technology officer, and Sophie Wooller as director of digital transformation for the agency’s in-housing division Serpico by Croud. Wooller’s position is [...]

In today's ExchangeWire news digest: the latest State of European Tech Report finds that investment in "deep tech" fell by 13% in 2020; a second federal judge rules against the Trump administration's attempt to ban TikTok; and Zenith forecasts ad [...]

Rapid advances in technology mean we are about to undergo a sonic renaissance, with sound and audio tech set to be a much more integral part of our everyday lives. In this exclusive piece for ExchangeWire, Phil Rowley (pictured below), [...]

In today's ExchangeWire news digest: Spotify acquires podcast platform Megaphone for USD $235m; WPP merges agencies AKQA and Grey into AKQA Group; and NBCU partners with PayPal to enhance its shoppable TV offering.   Spotify buys Megaphone for $235m Streaming platform heavyweight Spotify [...]

Programmatic advertising is seeing a drastic shift. Scale and efficiency in targeting have resulted in a boom over the past ten years, and with improved user-focused platforms, many organisations are now taking their advertising in-house. In EPOM's State of Programmatic [...]