Joel Christie is the Senior Marketing Manager at BSkyB. Here he discusses exchange-buying strategy from the perspective of one of the UK's biggest display advertisers, how attribution is informing these buys, and dealing with the issue of bid inflation [...]

The nightmare scenario of an opt-in/opt-out patchwork in Europe seems to be coming to fruition. After the sensible approach from the British government as to how to implement the EU's ridiculously vague directive, Dutch politicians have decided to throw [...]

After a couple of months of beta testing by a select number of European ATDs and exchange traders, Microsoft has announced that its exchange is now open for business in the UK and the Netherlands - with plans to roll [...]

It's just under a week to go to the first dedicated conference on data-driven display for the German market. The Ad Trader Conference, hosted by Adzine and ExchangeWire, is bringing together some of the most senior ad execs in [...]

Jonathon Shaevitz is CEO of Maxifier. Here he talks about the Maxifier solution, managing yield on premium inventory and a real-life case study where the company's offering delivered for a European client. Can you give an overview on the Maxifier [...]

It is ExchangeWire's first foray into the APAC market - and we are looking forward to fostering some serious debate around the area of data-driven display at the half-day conference on June 15. The Singapore event is now sold out. [...]

Brandon Keenen is Senior Director of Sales at AOL (UK). Here Keenen discusses advertising.com product development, why AOL inventory will not be made available to third party buyers via RTB and why everyone is or wants to be an [...]

Germany is the biggest display market in Europe - one billion euro plus, and growing faster than the UK and France. As we all know now the German display space is complicated - but the opportunities remain large in the [...]

Julian Tol is the Co-founder & CEO at BRANDSCREEN. Here he discusses the Brandscreen DSP roll-out across the APAC region You recently announced that you have launched across APAC region? How many countries are you now servicing in the [...]

The word arbitrage is a dirty word in the media buying space – but the margins have always been very good by being the middle-man in a trade between a buyer and seller. Ad networks have been the masters [...]