Babs Kehinde (pictured below), Senior Director, Publisher Development, PubMatic, writes exclusively for ExchangeWire about the value of data, and the responsibility of publishers to safeguard it. Consumers have always ruled in the world of marketing. They are the gatekeepers of the [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has reaffirmed the positive uptake by companies throughout the digital advertising industry to the latest update to the Transparency & Consent Framework (TCF) v2.0. Since launching [...]

PubNative, a leading mobile monetisation platform and programmatic ad exchange, is continuing its course of advocating for transparency in the advertising ecosystem by announcing the approval of its latest CMP to join IAB Europe’s Transparency and Consent framework. PubNative’s plans [...]

Trade House Media, the leading managed ad solution provider announce that they have partnered with The Media Trust to ensure a clean supply chain and to protect the valued users of their publisher clients. Trade House Media provides ad management as [...]

In this exclusive interview with ExchangeWire, Jake Dubbins, co-chair of the Conscious Advertising Network (CAN), discusses what steps the advertising and marketing technology industries can take to combat ad fraud, foster diversity, and help quell the rising tide of hate [...]

The 2020's have certainly commenced on a turbulent note for ad tech, with Google starting a countdown to the end of browser support for the third-party cookie, mingling with long-blowing headwinds surrounding transparency. In this exclusive article for ExchangeWire, Barry [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB UK announces Gold Standard 2.0; Integral Ad Science releases Pulse Report 2020; DoubleVerify announces Programmatic Platform Certification [...]

While the growing number of consumer touch points presents an opportunity to engage with viewers in ways we were never able to before, it also brings new levels of uncertainty to the advertising industry. How can we effectively engage viewers [...]

As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is transparency, [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Programmatic spend to exceed USD$100bn (£77.7m) in 2019; Global releases DAX Cross Device; ad-supported hyper-casual games proliferate by [...]