In today's ExchangeWire news digest: Twitter will open source its algorithm in an effort to improve transparency; Microsoft and NVIDIA partner to share gaming catalogues; and Israeli start-up Chain Reaction amasses USD$70m (~£57.9m) in funding ahead of the roll-out of [...]

AlgoriX, an independent global media and technology company, officially announces today (February 21st, 2023) their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework (TCF). This endeavour is part of the company's plan to further [...]

IAB Europe confirms that it has lodged a formal request for interim measures with the Belgian market court in the transparency and consent (TCF) case. This follows the decision by the Belgian data protection authority (APD) to validate the action [...]

GumGum, a contextual-first, global digital advertising platform, today (February 9th, 2023) announces that it has achieved an additional accreditation from the Media Rating Council (MRC), a US-based nonprofit organisation charged with auditing and accrediting measurement products used by media buyers [...]

The Belgian Data Protection Authority (APD) has informed IAB Europe that it has validated all points of the action plan submitted by IAB Europe in April 2022 in compliance with the February APD decision.  The validation of the action plan confirms [...]

Alkimi Exchange has announced it has joined IAB Europe’s Transparency and Consent framework. The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General [...]

SmartHub, a white-label solution designed to ease the creation of independent ad tech marketplaces for enterprises, released an upgraded platform version — SmartHub 2.0.   In the most turbulent period for the ad tech ecosystem, marked by the damaged global economy, [...]

Zefr, the global leader in brand suitability across walled gardens, today (November 4th, 2022) announced the global availability of Atrium, a new measurement suite that gives marketers a fully transparent view into their post-campaign performance and insights across walled gardens.  Rather [...]

Equativ diversifie ses fournisseurs de serveurs en initiant un partenariat avec l’opérateur OVHcloud pour accompagner la croissance de son activité en Europe. Cette collaboration est facilitée par les valeurs communes des deux entreprises, toutes deux membres des promotions du French [...]

Integral Ad Science, a global leader in digital media quality, today (October 14th, 2022) announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad-supported tier. Using IAS’s viewability and [...]