Digital advertising has had nothing if not a tumultuous time in 2017. There's much to reflect on, even more to learn from, but also plenty to be positive about, as we enter 2018. Connected TV has become the talk of [...]

With more and more people cutting the TV cord, figuring out the formula behind addressable and connected TV has quickly become top-of-mind for advertisers. But breaking through the old way of thinking around linear TV ad buying is still a [...]

UK advertising expenditure grew 3.7% year-on-year in the first half of 2017 to £10.8bn, the highest total for the first six months on record, according to the AA/WARC’s expenditure report. Mobile spending was up 38.1% across the six months, while overall [...]

TELETEST (AGTT), the consortium responsible for commissioning TV reach measurement in Austria, recently held a Screenforce Innovation Day to find the best audience measurement vendors for TV and digital measurement in the country. Verto Analytics was named the winner, with [...]

The TV ecosystem can seem mind-boggling. Whether you’re a cord user, cord shaver, cord cutter, or cord never, how you consume TV and how you are targeted is changing beyond all recognition. Brave new world It was only a few years [...]

The advertising world is changing. Drastically. Every day, media is becoming more fragmented – making it harder for advertisers to reach their audience. Compounding this challenge, the media-buying industry, a USD$640bn (£485bn/€544bn) ecosystem, hasn’t yet automated. The result? Consumers are [...]

A first price hike since 2015 meant that Netflix turned in lower earnings per share than Wall Street estimated, despite smashing subscriber growth targets for the second consecutive quarter. The company estimated that it would see international subscriber growth of 3.65 [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Paid TV continues its decline; Facial recognition could hinder iPhone sales; [...]

As consumers are watching more and more content across multiple devices, advertisers are trying to figure out the best way to effectively find, and get in front of, valuable audiences with Advanced TV buying. Writing exclusively for ExchangeWire, Jay Prasad [...]

The advent of header bidding has unlocked huge amounts of inventory in the desktop space, revolutionising the playing field for buyers and sellers alike. It is an area with a great deal of energy surrounding it; but the market should [...]