In today's ExchangeWire news digest: Spikes Asia announces it's cancelling this year's festival as Coronavirus persists; The Drum announces the nominees for its 2020 Rose Awards; and an IAS survey finds that online content consumption is changing amidst the pandemic. Spikes [...]

Integral Ad Science's (IAS) Media Quality Report for H2 2019 has revealed that the UK has outperformed global benchmarks in mobile ad quality. For the UK, viewability* of mobile web video inventory hit 70.7% in H2 2019, exceeding the 70% in-view [...]

OnAudience.com, the London-based big data company that specialises in data analysis and digital marketing, has taken a closer look at the response of European citizens to the lockdown and self-quarantine measures imposed by their governments. Data experts tracked the behaviour [...]

Picnic Media, the user-first ad marketplace, moves into a new phase of expansion with the appointment of Manchester-based sales operation One Link Digital to bolster its presence outside London. One Link’s Peter Boler will lead Picnic's Regional Sales operations, while [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: John Gentry to lead OpenX; Mediaocean acquires MBS; Choueiri partners with JW Player for outstream video ad-serving; Adverty [...]

The UK advertising industry grew for the 25th consecutive year, with ad spend reaching £5.97bn in Q3 2019, representing a year-on-year growth of 5.6%, according to the latest Expenditure Report from the Advertising Association (AA) and WARC released today (30th [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Teads Signs Exclusive UK & EEA Partnership with Guardian News & Media; Artefact’s International Trading Desk Partners with [...]

A Million Ads Launches Studio:Podcast; IAB UK Demands Higher Standards from Ad-Tech Ecosystem; DoubleVerify Expands Mobile App Brand Safety Protection to Over 75 Content Categories; and Act-On Software Introduces ‘Marketing-as-a-Service’ Solution Act-On Accelerate A Million Ads Launches Studio:Podcast A Million Ads announced [...]

The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China; Sovrn Expands European Offering in Germany; FreeWheel Launches DRIVE in the UK; VideoAmp Teams Up with Leading TV Programmers & OTT Platforms; and Pub Ocean & PubExchange [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: AppNexus to Grow Workforce Across the UK & Europe; House of Lords Calls for New Regulatory Framework: [...]