Mobupps, a leading ad tech company with over 16 years of expertise in data-driven performance marketing, in collaboration with Apptica, a mobile market intelligence platform, has released the "US Holiday Season Growth Playbook 2025". The holiday season in the United States [...]

VideoElephant’s October 2025 Rewind Report reveals a transformative surge in licensed and monetised video content usage among top global publishers, as AI-driven search reshapes digital media distribution. Key findings from VideoElephant’s data—capturing usage across major clients including MSN, Gannett, News Corp Australia, and [...]

Cedara, the AI engine for sustainable media, announced that it has been recognised as a major contender in Everest Group’s Carbon Accounting Platform PEAK Matrix® Assessment 2025. The PEAK Matrix® Assessment by Everest Group provides a comparative evaluation of leading carbon [...]

Following the APAC launch of four new CTV ad formats 2 months ago, Kargo has successfully delivered its first CTV Tiles campaign, in partnership with Contagion for PlaceMakers, one of New Zealand’s leading home improvement retailers. Production cost and complexity have [...]

Pixels, a premium digital video network, today (October 22nd, 2024) announces the launch of its vRoll™ Network for Sport, an industry-first vertical network delivering premium sports content outside the confines of social media walled gardens. The vRoll™ network sources videos directly [...]

AUDIENCES, the industry’s answer to data privacy and security first-party data activation, swoops to win a global contract to support Becton Dickinson in driving advertising excellence.   Pharma, life sciences, and medical technology verticals have long had an unmet need, to safely [...]

The Mars Agency's Katrina Smart takes a look at how travel media networks could be the next evolution of retail. The last few years have truly cemented the fact that retail media is here to stay, and it’s hard to envisage [...]

EX.CO - the world’s leading publisher video technology platform empowering publishers to own their video content and monetisation strategies, today (January 3rd, 2024) launched its new vertical video player that is fully optimised for immersive mobile web viewing experiences, and [...]

Zeotap Data, a leading provider of fully-consented, people-based data solutions, announces the launch of 'Zeotap Tribes',  a collection of 12 smart audience segments.  These meticulously crafted segments have been designed by prioritising data from exclusive mobile telco partnerships, and aim to [...]

Tappx, a leading global ad tech company, proudly announces the launch of Techsoulogy, a new corporate brand that unifies a broad portfolio of companies powering solutions for digital advertising, video content, mobile apps, and video gaming across mobile, desktop, and [...]