Connatix Becomes Google Certified Publishing Partner
Connatix, the leading video technology company for premium publishers and advertisers, announced its recognition as a Google certified publishing partner (GCPP). The certification underscores Connatix’s expertise in providing publishers with innovative video solutions that drive their businesses forward. As a certified [...]
PubMatic Launches Activate - Bringing Programmatic Automation to Direct Deals for CTV & Video
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced the launch of Activate. This groundbreaking new end-to-end supply path optimisation (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium [...]
IAS Enhances YouTube Brand Safety & Suitability Measurement Offering
Integral Ad Science, a global leader in digital media quality, announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform. Powered by cutting-edge, machine learning technology, IAS measurement [...]
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