In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: OpenX expands into Australia; Essence wins integrated media agency of record duties for ZEE5 India; Verizon Media launches Yahoo Studio.   OpenX expands into Australia OpenX, an independent digital advertising exchange, has announced the official launch of operations in Australia. The company also announced the hiring of advertising veteran Mitchell Greenway as director of partner services for Australia and New [...]

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UK ad spend increased by 4.2% year on year to hit £6.0bn in the first quarter of 2019, according to the latest Advertising Association/WARC Expenditure Report, released today Tuesday 30th July. Growth for the overall year is forecast to reach 4.6% to £24.6bn. Report HighlightsOverall growth for 2020 is predicted to reach 5.3%. Total online display, which includes broadcaster video-on-demand, saw growth of 16.6%. Online radio advertising expenditure grew by 26.5% year-on-year. Growth is predicted for the majority of advertising formats across 2019, with [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Vungle expands advertiser offering; premium video growing stronger as it becomes more addressable and data-driven; intelligent flighting strategies maximise ROI on digital campaigns; RevLifter raises £2.3m in seed round; and campaign overexposure has negative impact on branding performance. Vungle expands advertiser offering Following its agreement to be acquired by Blackstone earlier in the month, Vungle, a performance marketing platform, has [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Near raises USD$100m (£80.1m) to fuel expansion; Marin Software releases State of Digital Advertising 2019 report; majority of marketers want to spend more on programmatic audio; and Peach launches new product to clients. Near raises USD$100m (£80.1m) to fuel expansion Near, a platform that uses AI to make real-world data actionable, announced that it has raised USD$100m (£80.1m) in a [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: brand expectations for China are high according to new research; Dentsu signs partnership with Israeli tech firm Imprint; Lazada joins mobile game Evergleam Hill; Innovid continues APAC expansion; and leadership changes at Mindtree following change of control. Brand expectations for China are high according to new research China will be the next frontier of growth for European brands, according [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DAX publishes The Rise of Digital Audio Advertising report; AOP sees boost in publisher confidence despite revenue decline in Q1; RhythmOne launches its programmatic platform in Europe; Channel Factory expands across Nordics, Poland and UK; and Contentsquare acquires Clicktale. DAX publishes annual ‘The Rise of Digital Audio Advertising’ report DAX, the digital audio exchange created by Global, has today released [...]

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Spending on digital video is continuing to accelerate, fuelled by DTC ad buyers, advanced TV and new ad formats. However, despite clear opportunities in video on both sides of the Atlantic, the European market is highly fragmented in terms of broadcaster landscape, publishers, and languages, making it challenging for brands used to the more homogenised US environment. To address this challenge, RTL AdConnect has expanded its operations within the US by opening a new office in Los Angeles. In this Q&A [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Taptica International rebrand reflects video advertising leadership; Bidstack reveals results of independent study by Lumen Research; digital ad spend to reach USD$520bn (£409.9bn) by 2023; 75% of consumers fail to recall brands from ads deemed “viewable” by the industry; and addressable and connected TV formats set for biggest increases in programmatic activity in 2019. Taptica International rebrand reflects video [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Triton Digital announces acquisition of podcast powerhouse Omny Studio; MediaMath launches industry’s first contextual ad targeting solution for programmatic video; GroupM updates 2019 worldwide advertising forecast; TripleLift announces partnership with major New Zealand publisher consortium; and DoubleVerify global study: Brand safety incidents on mobile apps increase three-fold, as ad budgets shift to mobile. Triton Digital announces acquisition of [...]

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There is no doubt that the television landscape is changing and as connected TV continues to grow, more brands are looking at the potential of video subscription services. So how can advertisers ensure they stay relevant in this evolving industry? Speaking to ExchangeWire, Chris Bennett, Managing Director, EMEA at Pixability discusses how advertisers can use the growing popularity of video to their advantage. ExchangeWire: Digital video ad spend is set to overtake TV by 2022. Would you say the industry is [...]

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