In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit; [...]

Today (22 May), PubMatic released its first Quarterly Mobile Index (QMI) report of 2018, providing insight into the mobile advertising industry for both publishers and advertisers during the first quarter of the year. Key highlights include mobile-fuelled header bidding growth; a [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Quantcast Implements IAB Framework in Newly Launched ‘Choice’ Platform; Tealium Enhances Privacy & Consent Functionalities; New Inventory for mediasmart; Telaria Launches VMP; [...]

With the Nordic market set for huge growth in the near future, ad exchange Netric and video network PlayAd are teaming up for a new partnership aimed at providing monetisation opportunities for  premium publishers’ video content, ExchangeWire has learnt. Combining [...]

Amidst the growing amount of falsehoods that can be found online, Bloomberg and Twitter have joined forces with a pledge to provide Asia-Pacific advertisers a platform that carries credible content. The business news and social media companies last December unveiled [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Print Ads On Decline in APAC; Retail to Drive HK Digital Ad Spend; WE Acquires India PR [...]

The culminate effect of digital video is creating a multiplier effect, which ticks all the boxes for marketers, says Kai Henniges (pictured below), CEO and co-founder, video intelligence, in this piece for ExchangeWire. He describes the 'video ad multiplier [...]

The online video segment is growing at a rapid clip, as audiences spend more time scrolling through content on desktops and mobile devices, and less time watching traditional TV. This shift has sparked a frenzy of formats, platforms, and channels vying [...]

Before Mobile World Congress 2018 vanishes into the ether, ExchangeWire took the opportunity to ask attendants Fyber, Blis, SpotX and LoopMe for their take on themes and trends of MWC 2018. Among the key takeaways from the event were insights [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Releases GDPR Framework: Call for Feedback; OpenX Bans 300x250 Video; Improve Digital Offers First-Price Auction Option; New Custom Bid Algorithms at Amobee; and Rubicon [...]