With the Nordic market set for huge growth in the near future, ad exchange Netric and video network PlayAd are teaming up for a new partnership aimed at providing monetisation opportunities for  premium publishers’ video content, ExchangeWire has learnt. Combining [...]

Amidst the growing amount of falsehoods that can be found online, Bloomberg and Twitter have joined forces with a pledge to provide Asia-Pacific advertisers a platform that carries credible content. The business news and social media companies last December unveiled [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Print Ads On Decline in APAC; Retail to Drive HK Digital Ad Spend; WE Acquires India PR [...]

The culminate effect of digital video is creating a multiplier effect, which ticks all the boxes for marketers, says Kai Henniges (pictured below), CEO and co-founder, video intelligence, in this piece for ExchangeWire. He describes the 'video ad multiplier [...]

The online video segment is growing at a rapid clip, as audiences spend more time scrolling through content on desktops and mobile devices, and less time watching traditional TV. This shift has sparked a frenzy of formats, platforms, and channels vying [...]

Before Mobile World Congress 2018 vanishes into the ether, ExchangeWire took the opportunity to ask attendants Fyber, Blis, SpotX and LoopMe for their take on themes and trends of MWC 2018. Among the key takeaways from the event were insights [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Releases GDPR Framework: Call for Feedback; OpenX Bans 300x250 Video; Improve Digital Offers First-Price Auction Option; New Custom Bid Algorithms at Amobee; and Rubicon [...]

Have you ever heard of in-transit media before? If you've noticed digital advertising while travelling by air, rail, coach, or at sea, then you've probably noticed it without realising. But how is this advertising delivered and how is it targeted [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber Partners with AdColony & Tapjoy; 13% of Brands' Media Budgets Goes to OOH; Triton Digital Integrates a2x with Platform 161; and Mobile eCPM Increase Strongest [...]

Today (20 February), PubMatic released its fourth Quarterly Mobile Index (QMI) report of 2017, providing insight into the mobile advertising industry for both publishers and advertisers during last year’s final quarter. Key highlights include the global opportunity represented for mobile [...]