The squeezed middle: mid-sized agencies looking to retain a position of strength in a challenging environment. How are they standing up against the increasing competition from larger agencies in an increasingly fragmented marketplace? ExchangeWire speak with Chris Le May (pictured below), managing director, EMEA and emerging markets, DataXu, who explains how mid-sized agencies are reinventing themselves with programmatic at their core.
In last month’s budget, the country’s ‘squeezed middle’ were treated to a £500 tax cut and were reversed out of [...]
This week’s LATAM RoundUp brings the latest information of the WPP Group buyout in Brazil with the acquisition of Jüssi; Class C mobile broadband data; Buscapé’s new CEO; and the exclusive piece by Edmardo Galli, general manager LATAM, IgnitionOne, about Internet go Things.
Chris Brown, Team Lead, DoubleClick Performance Products, Discusses The Ad Exchange Direct Deals Offering
Chris Brown is team lead at DoubleClick Performance Products in Australia, South East Asia and NZ. Here he discusses the progress made by the DoubleClick Ad Exchange in the region, timeframes around when mobile and video inventory will be made available and the recent Direct Deals launch.
Can you give some overview on the progress made by the DoubleClick Ad Exchange in the Australian and APAC markets? What similarities and differences did you see in relation to the UK and US [...]
Tags Ad Exchangead exchange buyingAdvertiseragenciesAgencyAPACasiaAudience BuyingAustraliaBehavioural TargetingDigital MarketingDisplaydoubleclickexchangewire apacgoogleMedia BuyingMobileNZOnline MarketingOnline videoPublisherpublishersRightMediaRTBRTBSEASouth East Asia
ATS Sydney Keynote, Jay Stevens, Discusses The Rubicon Project In APAC & Its Relationship With The Region's Big Publishers
With ATS Sydney just two months away, Jay Stevens VP & GM, International at The Rubicon Project, and keynote for the day gives ExchangeWire APAC an overview of the platform offering in the APAC region – and details of key relationships with big publishers in APAC. Early bird tickets are now on sale. Be sure to get yours to avoid disappointment.
Can you give an overview of the [...]
Tags Ad ExchangeAd Networkad networksAd ServeradvertisersagenciesAPACATS SydneyAudience BuyingAustraliaaustralian publishersDigital MarketingDisplayExchange Newsexchangewire apacfairfax digitalindiainventoryjapanJay StevensMedia BuyingMobileNews Digital AustraliaOnline MarketingPublisherREVV platformRTBSSPSupply Side PlatformThe Rubicon ProjectTimes of IndiaTrading Desktrading desks
James Zipeure, Chief Operating Officer, VeNA (Video and Entertainment Network Asia), On APAC's Growth In Video
James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) on how video and social gaming % growth in some APAC markets is outstripping all other digital channels. He talks about how VeNA’s business model actively embraces the evolving landscape allowing growth through both traditional sales and platform based channels. He also discusses the opportunity to harness new revenue channels like content development directly with publishers and advertisers.
Can you give an overview of VeNA, its offering [...]
Tags ad exchangesAd Networkadap.tvAdvertiseragenciesAgencyagency trading desksAPACasia pacificAustraliaCasual Social GamingchinaCity VilleDigital MarketingDisplaydisplay advertisingdspsExchange Newsexchangewire apacfacebookFarmVilleFrontier Villein-app advertisingindonesiajapanMafia WarsmarketersMedia BuyingMobilemobile appsNew ZealandOnline MarketingOnline videophilippinespre roll inventoryPublisherpublishersQZonerenrenSEASingaporesocial advertisingsocial gamingSouth East AsiaspotXchangeSSPTrading DeskVeNAvideo advertising
In the first of an exclusive series with Effective Measure – a global Digital Audience Measurement and Research company focused on emerging markets, we shine a light on the exciting South East Asian online audience with insights into the Digital Natives of Indonesia.
We’ve seen how South East Asia is progressing in the digital space. Who makes up its largest audience?
As seen in the month of June, South East Asia is home to almost [...]
Tags ad exchangesAdvertiseradvertisersagenciesAgencyAPACasiaAudience BuyingDatadigital nativesDisplayEfficient FrontierExchange Newsexchangewire apacindonesiaJune 2011Media BuyingMobileMobilemobile asiamobile internetmobile marketingonline audienceonline mobile advertisingPublisherpublishersSEASouth East Asiastatisticsunique browsers