Following the recent launch of the weekly ExchangeWire DACH news roundup, ExchangeWire speak with Maciej Wyszynski (pictured below), Managing Director for DACH, CEE & MEA, Sociomantic Labs about the buy-side challenges in the DACH region. Here, Wyszynski explains how the DACH region compares with other regions globally, and talks future trends and opportunities for advertisers in Germany, Austria, Switzerland.ExchangeWire: What are the biggest challenges facing the buy-side advertising industry in the DACH region?
Maciej Wyszynski: The first and biggest challenge [...]
The Australian Buy-Side Discuss Growing Publisher Opposition To Programmatic Buying And Refusal To Sell To Agency Trading Desks
There’s been a lot of discussion around whether or not the big five Australian publishers would trade with DSPs and agency trading desks. In recent weeks Fairfax has indicated that they will not be making inventory available through the automated channel. Recently ExchangeWire asked a number of leading Australian buy-side players the following question to get their perspective on the growing opposition among premium publishers to programmatic buying:
Given the recent push back by large content owners around automated trading, [...]
It is ExchangeWire‘s first foray into the APAC market – and we are looking forward to fostering some serious debate around the area of data-driven display at the half-day conference on June 15. The Singapore event is now sold out. Details of all speakers and full agenda are now live on the ATS Singapore site. Big thanks to Google, ADZ and our media partner, ADMA, for supporting the first conference of its kind in the region. [...]