The 'Internet of Things' (IoT) is upon us, but as consumer uptake of the latest enabled gadgets surges, many marketers are being kept awake at night wondering how they will manage to capitalise on marketing opportunity presented by this phenomenon. Rakhee Jogia, [...]

This week's Roundup brings news about another partnership that Melt DSP announced in Brazil; a debate about the legal perspective of programmatic buying in the same country, which is known for its unique approach and rules for the advertising industry; [...]

This week, the LATAM Roundup brings two news pieces about commerce: Optimise’s goals to grow in the region, especially in mobile, and data from a recent survey about the profile of online shoppers. In addition to that, Brazilian Melt DSP [...]