It's pretty obvious advertising is reaching the next level – AI, VR, AR, and countless other acronyms, showcase advertising capabilities nobody ever thought possible. Enter The Weather Company and Watson Ads. Watson Ads doesn't just answer a posed question, it [...]

Attribution is a term that means all things to all people; but its complexity is often misunderstood. In this feature, ExchangeWire speak with Paolo Gaudiano (pictured below), founder and CEO, Infomous, and attribution expert in his capacity as board member of attribution [...]

Attribution modelling is a powerful tool for measuring marketing channel effectiveness and ensuring channels further up the purchase funnel are given credit for their contribution. However, argues Paul Dyson (pictured below), founder, Data2Decisions, marketing goes beyond online; and the holy [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: not-for-profit sector is lagging behind when it comes to user [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 63% of advertisers know very little about programmatic; 96% of [...]

James Simmons, MATCH Media’s Director, talks about how being Australia’s largest privately-owned media agency allows unbiased media buying as part of their media strategy for clients. He also stresses while there’s been a shift from traditional media buying skills of [...]