2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we [...]

Digital Out Of Home has experienced incredible growth and no less in the vibrant, connected, and visual city of NYC. However, writes Ben Putland (pictured below), COO & MD USA, Grand Visual, exclusively for ExchangeWire, the medium is still lacking in [...]

Digital Out of Home formats are mainstream now and the use of programmatic is bringing outdoor advertising into the 21st century. ExchangeWire speak with Omi Ducat (pictured below), VP business & client development, wayve, about how outdoor automation can help access [...]

Following the recently published piece about how to turbocharge digital out-of-home creative, ExchangeWire were keen to delve into another powerful way of transforming DOOH – data. Here, Mick Ridley (pictured below), head of data and technology, Exterion Media, explains to [...]

Out Of Home (OOH) is the world's oldest advertising medium, having been around for hundreds of years. Innovation has always been at the heart of the OOH industry; and that is truer than ever today. Digital Out Of Home (DOOH) [...]