Despite growing investment in programmatic and mobile advertising, anxiety still looms – 60% of agency professionals said inventory quality is one of their biggest fears, according to a recent eMarketer report; and they’re right to be worried. Despite many deploying [...]

Much has been written about ad fraud as a growing advertising concern recently; and various studies have attempted to quantify the scale of the problem. The Association of National Advertisers (ANA), for example, suggests that the corresponding wasted advertising investment, [...]

Ad fraud is huge. The ANA estimates that ad fraud is a USD$7.2bn (£4.9bn) problem for the ad industry. ExchangeWire spoke with Ben Sonnex, product manager, Coull and Julia Smith, director of communications, Forensiq (both pictured), about the growth of [...]

Ad fraud is a huge industry topic; but mobile ad fraud receives comparatively limited airtime. How big an issue is it and what is being done to tackle it? Ilkka Lassila (pictured below), CTO, Widespace, tells ExchangeWire what his take is on the [...]