Following Integral Ad Science’s recent announcement that it will open source its mobile verification software development kit (SDK) for media quality measurement, ExchangeWire caught up with Jason Cooper (pictured below), general manager – mobile, Integral Ad Science to discuss what this would mean for the future of measurement.
ExchangeWire: Integral Ad Science has announced they will open source their mobile verification software development kit (SDK) for media quality measurement – why have they decided to do this?
Jason Cooper: Advertisers want to be [...]
The Video Player Ad-serving Interface Definition (VPAID) was introduced by the IAB to establish a common interface between video players and ad units, as an upgrade to the more basic Video Ad-Serving Template (VAST), but does VPAID still have its limitations? ExchangeWire speak with Andrew Gerhart (pictured below), COO, AerServ about how VPAID is helping video advertising to reach the next level.
ExchangeWire: What were the limitations of VAST that prompted the IAB to introduce VPAID?
Andrew Gerhart: VAST, or the [...]