Grant Watts, Amobee MDof Asia Pacific, On How By 2015 Asia Will Be A US$7 Billion Mobile Advertising Market
Grant Watts is Amobee’s Managing Director of Asia Pacific. Here he discusses the rapidly changing mobile landscape and why by 2015 Asia will be a US$7 billion mobile advertising market.
Can you give an overview of Amobee and its offering and strategy across the APAC region?
Amobee is working with large-scale advertisers, publishers and operators to deliver mobile advertising solutions and technology – from text to rich media, across all devices [...]
TagsAd Exchangead inventory managementAdvertiserAgencyambientamobeeAPACasiaAudience BuyingAustraliaBehavioural TargetingDataDigital MarketingDisplayDSPDSP Amobee PULSEeBayExchange Newsexchangewire apacglobegoogleGrouponindiaindonesiainMobijapanMCMMedia BuyingMobilemobile ad campaignsMobile Ad Exchangemobile advertisingmobile publishersmobile yield optimisationNew ZealandnokiaOnline MarketingOnline videophilippinesringringRTBSingaporeSkypeSouth East AsiatargetingTelefonicaugamaZynga
Q1: What trends are we seeing in the SE Asian mobile market?
The mobile market is particularly exciting at the moment with the development of mobile Internet devices and its spread across South East Asia. In the month ending October alone, we recorded over 22.2 million Internet users in Singapore, Malaysia, Indonesia, Vietnam, Philippines and Thailand on mobile devices. Apple holds majority market share in the region with 53% share of the online mobile population.
Tagsapple ipadapple iphoneasiaAudience BuyingblackberryDatadigital audienceDigital MarketingDisplayeffective measureExchange Newsexchangewire apacgalaxy tabletindonesiaipod touchmalaysiaMedia BuyingMobilemobile appsmobile devicesmobile internetmobile marketingmobile servicesnokiaonline audienceOnline MarketingphilippinesPublisherRich MediasamsungSEASingaporeSouth East Asiathailandvietnam
Bharad Ramesh, Regional Executive Director, Strategic Operations & Trading, Asia, Starcom Mediavest Group On The Evolving Media Buying Landscape in APAC
Bharad Ramesh is the Regional Executive Director, Strategic Operations & Trading, Asia for Starcom Mediavest Group. Here he discusses how the online media landscape is evolving in Asia. He talks about how digital is still not mainstream, how it sucks up a tremendous amount of client and staff bandwidth and explains why ad exchanges and DSPs will bring efficiency and scalability to media buying.
Can you give an overview of Starcom MediaVest Group’s offering in the APAC region?
TagsAd NetworkAd ServerAdvertiserAgencyAPACAudience BuyingB2BBehavioural TargetingBharad RameshDataDigital MarketingDisplayDSPExchange Newsfacebookgooglegoogle display networkMedia BuyingMobileMSNOnline MarketingphilippinesPublisherreal time buyingRich MediaRTBSingaporeSouth East AsiaStarcomStarcom MediaVest Groupthird party dataTrading DeskyahooYouTube
Audience Buying Series #4: Asia’s Emerging Market, Malaysia, Shows Solid Growth in Mobile Internet & 40% Of Filipinos Access The Internet Via Their Mobile
Next in our exclusive series with Effective Measure, a global Digital Audience Measurement and Research company focused on emerging markets, we look at the Malaysia’s amazing growth in mobile. With 115+ million web pages viewed on Malaysian mobile devices in the month of September 2011 – 30 million pages more than Indonesia (the second highest country with the most number of mobile views of web pages) and with a strong preference for Bahasa Malaysia, we will see a rapid development [...]
TagsAdvertiserAgencyAPACAudience BuyingDigital Marketingdigital nativesDisplayExchange Newsexchangewire apacindonesiamalaysiaMedia BuyingMobilemobile advertisingmobile devicesOnline MarketingphilippinesPublisherSouth East Asia
James Zipeure, Chief Operating Officer, VeNA (Video and Entertainment Network Asia), On APAC's Growth In Video
James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) on how video and social gaming % growth in some APAC markets is outstripping all other digital channels. He talks about how VeNA’s business model actively embraces the evolving landscape allowing growth through both traditional sales and platform based channels. He also discusses the opportunity to harness new revenue channels like content development directly with publishers and advertisers.
Can you give an overview of VeNA, its offering [...]
Tagsad exchangesAd Networkadap.tvAdvertiseragenciesAgencyagency trading desksAPACasia pacificAustraliaCasual Social GamingchinaCity VilleDigital MarketingDisplaydisplay advertisingdspsExchange Newsexchangewire apacfacebookFarmVilleFrontier Villein-app advertisingindonesiajapanMafia WarsmarketersMedia BuyingMobilemobile appsNew ZealandOnline MarketingOnline videophilippinespre roll inventoryPublisherpublishersQZonerenrenSEASingaporesocial advertisingsocial gamingSouth East AsiaspotXchangeSSPTrading DeskVeNAvideo advertising
Audience Buying Series #3: South East Asian Sport Sites Trending During UEFA Soccer Season - 20% Of The Audience Are Female
Next in our exclusive series with Effective Measure, a global Digital Audience Measurement and Research company focused on emerging markets, we review how sport sites are trending during the UEFA soccer season. We’ve seen an increase across the board in South East Asia with Malaysia topping the list with 10.4% growth. The majority of the audience are 25 – 30 year olds and interestingly 20% are female.
Q1: What trends are we seeing across sport sites in the SEA region?
TagsAdvertiserAgencyAudience Buyingaudience targetingbarcelonaconsumer productsDataDigital MarketingDisplayExchange Newsfemale online audienceindonesiaITliverpoolmalaysiamanchester unitedManufacturingMedia Buyingmiddle eastonline audienceOnline MarketingphilippinesPublisherSEAsoccersouth africaSouth East Asiasport categorysports sitesthailandUEFAvietnam
Next in our exclusive series with Effective Measure, a global Digital Audience Measurement and Research company focused on emerging markets, we look at Gen Y. The Gen Y demographic in South East Asia (SEA) make up 46% of the total digital audience and account for 63 million unique browsers in the region.
Q1: First Gen X, and now Gen Y. What makes this group so important?
A: Gen Y – the demographic born from 1975 [...]
Tags@ew_apacAd NetworkAdvertiserAgencyAPACapril 2011asiaAudience BuyingBehavioural TargetingbrowsersDataDisplayengagementExchange Newsexchangewire apacgen ygeneration yIT websitesJune 2011lifestyle websitesmalaysiaMedia Buyingmovie websitesmusic websitesonline audienceonline audience measurementOnline MarketingphilippinesPublisherSEASingaporeSoccer websitesSouth East Asiatechnologythailandvietnam
Arshan Saha, Regional Director, SEA, Innity Discusses The Evolution Of RTB & Exchange Trading in South East Asia
Innity is an ad network with a self-service media platform. Arshan Saha, Regional Director, SEA, Innity discusses the challenges and opportunities in an evolving landscape and how ad exchanges and RTB will introduce efficiencies into the market. Here he also discusses the emerging trends in online video, mobile, RTB, rich media and socially enabled ads in the SEA region.
Can you give an overview of Innity and its offering across the APAC region?
Innity is an [...]
TagsAd Exchangead exchangesAd Networkad servingAdvertiserAgencyAPACBehavioural TargetingchinacpacpccpeCPMDataDisplayDSPExchange NewsindonesiainniitymalaysiaMedia BuyingMobileMobile Ad Networkmobile advertisingonline media networkOnline videophilippinespremium inventoryPublisherreal time biddingRTBSEASingaporeSouth East Asiathailandvideo advertisingvietnamWi-fi ad network
Julian Tol is the Co-founder & CEO at BRANDSCREEN. Here he discusses the Brandscreen DSP roll-out across the APAC region
You recently announced that you have launched across APAC region? How many countries are you now servicing in the region?
The total is 15 countries; Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand and Vietnam. In top-line numbers, that translates into an online population of 805,018,922, where we serve 617,234,070 uniques [...]