The recent Global Mobile Programmatic Trends Report for Q1 2016, suggests that mobile is now aligning with the most established advertising channels. With mobile programmatic now a fully fledged digital channel and a highly successful force in its own right, some [...]

In March OpenX held its third event as part of its School of Programmatic initiative (a series of workshops designed to fill the knowledge gaps and supply the skills and know-how to make the most of programmatic), focusing on strategies [...]

Automated guaranteed, the next evolution of the private marketplace, has actually been around longer than you think; but it has experienced a popularity surge in recent months. Steve Wing (pictured below), vice president, mobile & marketplace international, Rubicon Project, explains [...]

Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

This week’s LATAM RoundUp brings MediaMath’s announcement about Globo.com’s private marketplace; a new partnership between Nielsen and Integral Ad Science that will allow new viewability metrics about age and gender; the launch of the first Latin American publisher co-op, social [...]