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  • The 'Imagination Gap'; Christmas Winners

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The 'imagination gap'; Christmas winners; IoT & VR are priorities [...]

  • 3D Audio: The Linchpin of VR & the Future of Entertainment

    Make no mistake – VR is not a fleeting trend. It is the first new storytelling medium that has been created in our lifetime capable of telling complex stories with deep emotional resonance for the audience. In this op-ed by [...]

  • UK Not Ready for Smart Tech Lifestyle; Mobile & the Customer Purchasing Journey

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK not ready for smart tech lifestyle; Mobile and the [...]

  • Marketing in a VR & 360 World (& the 4 Industries It Will Impact)

    Still believed to be slightly gimmicky, and something that will not have a place in the 'real world', Virtual Reality is becoming more mainstream than many people even realise. Paul Coggins (pictured below), CEO, Adludio explains to ExchangeWire that, while Virtual [...]

  • How Rich Media Just Got Richer: Pokémon Go & the Rise of Augmented Reality

    Pokémon Go has swept the world into a frenzy and has really provided a vision of what the future, steeped in augmented reality, could look like. For digital advertisers, it's opened up a whole new realm of connecting with their [...]