virtual reality

  • The 'Imagination Gap'; Christmas Winners

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The ‘imagination gap’; Christmas winners; IoT & VR are priorities across Europe; and a need for digital innovation.

    The ‘imagination gap’

    The UK’s retail market could be boosted by as much as £1bn per-year, if consumers were given access to visualisation technology which allowed them to virtually place products in their own homes [...]

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  • 3D Audio: The Linchpin of VR & the Future of Entertainment

    Make no mistake – VR is not a fleeting trend. It is the first new storytelling medium that has been created in our lifetime capable of telling complex stories with deep emotional resonance for the audience. In this op-ed by Joel Beckerman (pictured below), founder of Man Made Music, explains how, with 3D spatialised audio spearheading the way in VR, the ground has been laid for scalable theater that could transport us just about anywhere.

    These are the early days. [...]

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  • UK Not Ready for Smart Tech Lifestyle; Mobile & the Customer Purchasing Journey

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK not ready for smart tech lifestyle; Mobile and the customer purchasing journey; VR and AR increasing popularity in gaming.

    UK not ready for smart tech lifestyle

    The UK is not yet ready to fully adopt a smart technology lifestyle, reveals Harris Interactive. The research also shows that, although [...]

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  • Marketing in a VR & 360 World (& the 4 Industries It Will Impact)

    Still believed to be slightly gimmicky, and something that will not have a place in the ‘real world’, Virtual Reality is becoming more mainstream than many people even realise. Paul Coggins (pictured below), CEO, Adludio explains to ExchangeWire that, while Virtual Reality may still have a way to go, it is already in a position to be a disruptor in the marketing world.

    This year is predicted to be the Virtual Reality (VR) industry’s first billion-dollar year, and Mark Zuckerberg believes that in 10 [...]

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  • How Rich Media Just Got Richer: Pokémon Go & the Rise of Augmented Reality

    Pokémon Go has swept the world into a frenzy and has really provided a vision of what the future, steeped in augmented reality, could look like. For digital advertisers, it’s opened up a whole new realm of connecting with their audiences. So, what’s next? Maximilian Seeburg (pictured below), director, Videobeat Networks tells ExchangeWire that the possibilities for augmented reality are endless and, with Pokémon Go bringing the medium to the forefront, it is important to continue to embrace technology, but not [...]

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