Latest Stories

• The MadTech Podcast Special: Co&Co’s Jordan Stachini on Localisation, OOH and Consumer Engagement

  1 year ago Podcast

  

  In this MadTech podcast special, ExchangeWire’s head of content, John Still, is joined by Jordan Stachini, founder of Co&Co. They explore localisation, out-of-home advertising, the importance of brand community, and how to keep consumers engaged.  Jordan expands on:  How marketers can avoid [...]

• OpenX Promotes Mitchell Greenway to Managing Director, APAC

  1 year ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (April 17th, 2024) announced the promotion of Mitchell Greenway to managing director, APAC. In his new role, Greenway will lead OpenX's operations across Australia, India, Japan, New Zealand, [...]

• Ogilvy UK Vice Chairman Rory Sutherland Joins Global Creative Effectiveness Platform DAIVID as Strategic Advisor

  1 year ago News

  

  Ogilvy UK Vice Chairman Rory Sutherland has joined global creative effectiveness platform DAIVID as a strategic advisor. A leading figure within the ad industry for more than 35 years, Sutherland will take an active role in DAIVID’s advisory board, where his [...]

• UK Drafting AI Regulations; OpenAI Opens Tokyo Office; Adobe Working on Generative Video AI 

  1 year ago News

  

  On today’s news digest: UK Drafting AI Regulations; OpenAI Opens Tokyo Office; Adobe Working on Generative Video AI  Following in the footsteps of the EU earlier this year, the UK has started drafting regulations for the most powerful AI models. Policy [...]

• Pixability Teams Up With Cedara to Provide Brands & Agencies With an Emissions Management Solution for YouTube

  1 year ago News

  

  Pixability, a leader in AI-driven contextual targeting, brand suitability, and performance on YouTube and CTV, today (April 16th, 2024) announced a partnership with Cedara, the Carbon Intelligence Platform. The partnership is focused on reducing carbon emissions from YouTube ad campaigns [...]

• Digital Element Named “Data Solution of the Year for Marketing” in 5th Annual Data Breakthrough Awards Programme

  1 year ago News

  

  Digital Element, the global IP geolocation and audience insights leader, today (April 16th, 2024) announced that it has been selected as the winner of the “Data Solution of the Year for Marketing” award in the 5th annual Data Breakthrough Awards programme [...]

• PubMatic Partners with GroupM to Deliver First-of-its-Kind AI Generated Cohort Modelling Capability for Advertisers

  1 year ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (April 16th, 2024) announced a partnership with GroupM, WPP’s media investment group, to deliver cohort-based modelling capabilities for advertisers.  This collaboration, a first-of-its-kind in the market, leverages [...]

• impact.com Names Nikolai Lundstrøm Brink as Country Manager Denmark

  1 year ago News

  

  impact.com, the world’s standard, leading partnership management platform, has named Nikolai Lundstrøm Brink as country manager, Denmark. He will operate out of impact.com’s office in Aarhus. In his new role, Nikolai will be charged with growing impact.com to become the [...]

• Zefr & TikTok Expand Brand Safety & Suitability Measurement Through Advanced Controls for Global Advertisers

  1 year ago News

  

  Zefr, the leader in brand suitability, targeting, and measurement within walled garden environments, announced a significant expansion of its brand safety and suitability measurement product with TikTok. Global advertisers will now have the ability to deploy advanced brand suitability controls, [...]

• Kevel Certified as a Most Loved Workplace

  1 year ago News

  

  Kevel has become certified as a Most Loved Workplace® backed by the research and analysis of Best Practice Institute (BPI). Most Loved Workplace (MLW) validation provides the most comprehensive look at workplace sentiment for organisations today. “Kevel’s driving philosophy regarding the [...]