Latest Stories

• NumberEight & Frequency Partner to Deliver Audio Ads Using AI Behavioural Intelligence

  1 year ago News

  

  NumberEight, a trailblazer in ID-less data for advertising, and Frequency, the leader in workflow automation and ad management for audio, have partnered to enable advertisers to deliver creative based on live moments and behavioural cohorts.  Using NumberEight’s AI-powered Behavioural Intelligence with [...]

• Adidas Campaign Starring England Star Jude Bellingham Tops List Of Most Emotionally Engaging EURO 2024 Ads

  1 year ago News

  

  You can’t keep England football star Jude Bellingham out of the headlines at the moment. Not content with playing a key role for England at EURO 2024 on the field – the Three Lions midfielder is also now lighting up [...]

• EU Confirms Apple in Breach of DMA; Target Teams Up with Shopify; Apple and Meta Discuss Partnership

  1 year ago News

  

  On today’s news digest: EU Confirms Apple in Breach of DMA; Target Teams Up with Shopify; Apple and Meta Discuss Partnership Wrapping up some questions surrounding the European Commission’s (EC) investigation into Apple over anticompetitive practices, Brussels has informed the tech [...]

• Onetag Takes the Lead on GARM Sustainability Framework with Cedara Partnership

  1 year ago News

  

  Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected Cedara, the Carbon Intelligence Platform, to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain.  Onetag will incorporate Cedara as [...]

• APAC Ad Market to Grow 8.5%; New York Governor Signs Social Media Bills; TikTok Makes First Amendment Case 

  1 year ago News

  

  On today’s news digest: APAC Ad Market to Grow 8.5%; New York Governor Signs Social Media Bills; TikTok Makes First Amendment Case  The APAC ad market is expected to see growth of 8.5% this year to reach USD$289bn (£223bn). Similarly to [...]

• NHS Policy Set to Decide 2024 UK Election

  1 year ago News

  

  The future of UK healthcare will play a key role in how people vote next month, data today (June 21st, 2024) reveals. The insight, from leading ad tech firm Quantcast, shows that of people engaging in the UK election, the [...]

• The Stack: Streamers Make Strides; Industry Sustainability Takes Step Forward  

  1 year ago News

  

  This week on The Stack: The Stack: Streamers Make Strides; Industry Sustainability Takes Step Forward; Today’s MadTech Daily  Our digest news this week kicked off with Spotify’s launch of an in-house creative agency, Spotify Creative Lab. Encouraging marketers to produce campaigns [...]

• The MadTech Podcast Special LIVE: Cannes Social 2024

  1 year ago Podcast

  

  In a special live recording of The MadTech Podcast Special at Cannes Social 2024 by ExchangeWire and FirstPartyCapital, ExchangeWire CEO Rachel Smith is joined by Luci Dalgety, global digital sponsorship lead, euronews, Mike Follett, MD, Lumen, and Michael Shang SVP, [...]

• Teads Unveils Next Generation Contextual & Identity Graph Built for the Premium Open Internet & CTV

  1 year ago News

  

  Teads, the global media platform, has released the Teads Omnichannel Graph (OG), a proprietary tool extending contextual and audience-targeting capabilities into the CTV environment. Teads OG is built on the company’s understanding of what consumers read in editorial web environments [...]

• Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering 

  1 year ago News

  

  On today’s news digest: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering  Thanks to the immense demand for their AI chips, Nvidia has become the world’s most valuable company. Finally overtaking [...]