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IPA Bellwether Q2 2022: caution in uncertain times
On Thursday 21 July, the Q2 2022 IPA Bellwether report was released, and the findings are a reflection of an industry facing uncertain times. While total marketing budgets have stayed fairly resilient in the latest quarter, with net growth of 10.8%, [...]
Sign up to The Stack: ExchangeWire’s all-new weekly newsletter
From Friday 22 July, ExchangeWire will be bringing you an all new, improved weekly newsletter: The Stack. As ever, we’ll be keeping you up to date with the latest news and analysis from the worlds of adtech, martech, media and commerce. But [...]
Court Forwards Musk-Twitter Trial; Singapore Announce New Crypto Regulations
In today's ExchangeWire news digest: a judge rules that the Twitter trial against Elon Musk should be fast-tracked; Singapore's central bank announces plans for new crypto regulation; and Netflix report more subscriber losses, but better-than-expected results for Q2. Court expedites Twitter-Musk [...]
DOOH: advertising's big opportunity?
Not for the first time, digital out-of-home (DOOH) is on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19 pandemic and all its associated lockdowns sharply curbed investment. As people deserted city centres, so too [...]
CMA Reassess Meta-Giphy Decision; Apple Sued Over Apple Pay
In today's ExchangeWire news digest: the CMA review their decision to block Meta's acquisition of Giphy; Apple face a lawsuit accusing them of abusing their dominance in the digital payments market; and more advertisers bring agency work in-house. CMA to reconsider [...]
Deliveroo cuts UK sales forecast; India continues crackdown on Chinese phone makers
In today's ExchangeWire news digest: Deliveroo cuts it's UK sales forecast; India continues to crack down on Chinese phone makers; and the FTC fields calls to investigate the VPN industry. Deliveroo cuts UK sales forecast The cost of living crisis has started [...]
The MadTech Sketch: Uber’s DOOH opportunity
In this new series from ExchangeWire, Ciarán O’Kane explores a pressing industry issue and sketches out a potential solution. This week, he takes a look at the opportunity for Uber’s DOOH offering, and what their ad tech stack could look [...]
Twitter Sues Musk for Abandoning Takeover; Netflix Strides Towards Ads
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Twitter launches legal action against Elon Musk after the billionaire rescinds his buyout offer; Netflix forges a new [...]
AKA's Emily Hart on Longer TV Ad Breaks, Amazon Influencers, and a $5tn Metaverse Economy
On this week's episode of the MadTech Podcast, Emily Hart, digital director at AKA UK, joins ExchangeWire's Lindsay Rowntree and Ciarán O'Kane to discuss Ofcom mulling longer TV ad breaks, Amazon's investment in influencers to breach livestream shopping, and McKinsey [...]
Netflix Partners with Microsoft to Develop Ad-Supported Subscription; Spotify Acquires Heardle
In today's ExchangeWire news digest: Netflix chooses Microsoft to co-develop its ad-supported tier; Spotify buys music trivia game Heardle; and Google retaliates to legal action from Match by launching a counter complaint. Netflix partners with Microsoft for ad-supported tier Netflix has partnered [...]
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