Latest Stories

• dentsu's Sonya David on Meta, OpenAI, and NFTs

  1 year ago Podcast

  

  In this episode of The MadTech Podcast, Sonya David, head of strategy at dentsu Singapore, joins ExchangeWire's head of content John Still and CEO, Rachel Smith, to discuss Meta allowing marketplace sellers to opt out of data sharing, OpenAI's chatbot [...]

• The Wires 2023: Winners, Finalists, and Highlights from the Prestigious Awards Evening

  1 year ago News

  

  In the heart of central London's One Marylebone venue, the seventh annual Wires Awards ceremony celebrated the pinnacle of achievement in the ad tech world through a total of 21 distinctive awards. The event saw 300 attendees come together to [...]

• The Stack: Elon Musk releases AI chatbot; OpenAI to be trained on new information; Meta to require disclosure of AI in political ads 

  1 year ago News

  

  This week: Elon Musk releases AI chatbot; OpenAI to be trained in new information; Meta to require disclosure of AI-generated content in political ads… This week has brought about many updates in the world of AI. Musk announced the release of [...]

• Cookies or not, programmatic ad spending is expected to grow in Asia in 2024

  1 year ago News

  

  In this exclusive byline, Wei Hsueh, Country Manager, Equativ Singapore, outlines why programmatic has taken flight in APAC, why ad spend will increase in 2024, and what this means for marketers. Programmatic advertising stands out as a vital digital asset within [...]

• New Clients for Voxeus, Including Le Monde

  1 year ago News

  

  Already utilised by a significant portion of leading French publishers (Le Figaro, Le Parisien, 20 Minutes, Elle, Eurosport, Capital...), Voxeus is pleased to welcome several new publisher clients, including the French daily Le Monde. Among other publishers, there are also: [...]

• The Wires Previous Winner's Story: Sara Vincent, Ad Tech Personality of the Year 2022

  1 year ago News

  

  Ahead of The Wires 2023, we spoke to Sara Vincent, managing director, UK & IE, Index Exchange, last year's Ad Tech Personality of the Year. The Wires Ad Tech Personality of the Year is one of the most coveted awards in [...]

• How Curation Unlocks Fresh Audiences for Marketers

  1 year ago News

  

  Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising to unlock new audiences. As consumer attention becomes increasingly fragmented across a multitude of platforms and media, the ability to curate [...]

• UN publishes digital regulation guidelines; Meta to require disclosure of AI content in political ads; Google rolls out new AI features for Performance Max 

  1 year ago News

  

  In today’s ExchangeWire digest: UN publishes digital regulation guidelines; Meta to require disclosure of AI content in political ads; Google rolls out new AI powered features for Performance Max  UN publishes digital regulation guidelines  The UN has announced guidelines to tackle digital [...]

• OpenAI chatbot to be trained on new information; Digital advertising soars in India; TikTok’s $1 billion creator fund to disappear

  1 year ago News

  

  On today’s ExchangeWire digest: OpenAI chatbot to be trained on new information; Digital advertising soars in India; TikTok’s USD$1bn (£822m) creator fund to disappear.  OpenAI chatbot to be trained on new information  The OpenAI chatbot will be trained on information up to [...]

• Zeotap Data Presents Validated Demos: High-Accuracy Audiences at Scale

  1 year ago News

  

  Zeotap Data, a leading provider of fully-consented, people-based data solutions, is proud to introduce Validated Demos, the key to delivering reach and frequency metrics against your core demographic audience in programmatic media buying. Through exclusive partnerships with Europe's major mobile telco operators, [...]