Latest Stories

• Navigating the Evolving Landscape of Attention: Insights from InMobi Exchange

  2 years ago News

  

  "As the industry grapples with so much uncertainty around identity, it’s vital for advertisers and publishers to 'own' their attention metrics rather than relying on the big platforms to share those insights." With just two weeks to go until ExchangeWire's LIVE [...]

• Azerion Joins Forces with Sovereign Nature Initiative to Support Forgotten Parks Foundation

  2 years ago News

  

  Azerion, the digital advertising and entertainment media platform renowned for the social game Hotel Hideaway, proudly announces a collaboration with the non-profit organisation Sovereign Nature Initiative (SNI), benefitting the Forgotten Parks Foundation (FPF). Together, they are set to transform the [...]

• Google paid USD$26bn for default search engine status; Buzzfeed in talks to sell Complex Networks

  2 years ago News

  

  In today’s ExchangeWire news digest: Google paid USD$26.3bn (£21.7bn) for default search engine status in 2021; Omnicom acquires Flywheel for USD$835m (£688m); and Buzzfeed in advanced talks to sell Complex Networks. Google paid USD$26bn for default search engine status Google paid USD$26.3bn [...]

• Research by DAIVID Reveals the Most Terrifying Ad of All Time

  2 years ago News

  An Uber Eats campaign that warns about the dangers of running out of treats on Halloween night is the scariest ad of all time.  That’s according to new research from creative effectiveness platform DAIVID, which ahead of Fright Night has [...]

• AMC Launches Programmatic Ad Buying for TV; Meta Revenue up 23% for Q3

  2 years ago News

  

  In today's ExchangeWire news digest: AMC Networks reveals its programmatic ad buying capabilities; Meta reports strong revenue growth for Q3 but warns of "volatility" to come; and Shein and Temu call for an end to their legal battles in the [...]

• ExchangeWire on TikTok's 'Out of Phone', Scrutiny Towards Apple's Carbon Neutral Claims, and How AI is Impacting Ad Tech

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's head of content John Still is joined by COO Lindsay Rowntree and research lead Mat Broughton. Together, the team discusses TikTok's new OOH offering, the EU's response to Apple's claims of [...]

• The Stack: TikTok Launches "Out of Phone", Japan to Investigate Google

  2 years ago News

  

  This week: TikTok rolls out its news OOH offering, Japan's Fair Trade Commission to probe Google... TikTok introduces “Out of Phone” Short-form video platform TikTok has launched a new out-of-home offering, “Out of Phone”... Google to be investigated in Japan The Japan Fair Trade Commission [...]

• MiQ Bolsters Executive Team to Drive Next Phase of Programmatic Innovation

  2 years ago News

  

  MiQ, the leading global programmatic media partner, today (October 26th, 2023) announced several strategic hires as part of the company's commitment in shaping the future of programmatic, further cementing its position as the preeminent authority on digital advertising for customers [...]

• Channel Factory Appoints Sujoyee Chatterjee as Senior Director of Product Marketing

  2 years ago News

  

  Channel Factory, the global brand suitability and contextual advertising platform, has appointed Sujoyee Chatterjee as senior director of product marketing. Bringing over a decade of ad tech experience with her, Sujoyee will be continuing to expand on Channel Factory’s impressive [...]

• "We are just starting to see what is possible": Lemma's Ryan Pestano on curation and Programmatic DOOH across APAC

  2 years ago News

  

  Following his panel appearance at ATS Singapore 2023, Ryan Pestano joined ExchangeWire for an exclusive Q&A. In this discussion, Lemma's chief product officer outlines the trends shaping APAC, how curation can enhance OOH advertising, and the benefits of a data-driven [...]