Latest Stories

• ExchangeWire 2024 Predictions: What’s Making an Impact in Ad Tech?

  2 years ago News

  

  The festive season comes with many traditions - presents, songs, excessive indulgence, and of course, end-of-year predictions pieces. So just as the nights draw in, trees are decorated and presents wrapped, our industry has started looking ahead, making plans, and allotting [...]

• Seedtag Study Shows Cost-of-Living Crisis Hasn’t Chilled Consumer Attitudes Towards Sustainability

  2 years ago News

  

  Seedtag, the leading global contextual advertising company, has investigated which Christmas shopping and planning articles drive the most interest among consumers. Seedtag used its proprietary contextual AI platform, Liz, to analyse content engagement and interactions across its global publisher network [...]

• Yahoo Blueprint: A New AI-Powered Suite for Better Ad Performance & Optimisation

  2 years ago News

  

  Yahoo Advertising launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven [...]

• Sky to launch contextual targeting ads; Meta faces €550m lawsuit in Spain; Publishers hesitant about Threads

  2 years ago News

  

  On today’s ExchangeWire news digest: Sky to launch contextual targeting ads; Meta faces €550m lawsuit in Spain; Publishers hesitant about Threads… Sky to launch contextual targeting ads  In the coming year, Sky will begin trialling contextual targeting ads, which will allow brands [...]

• Social leads Magna’s latest global ad spend forecast; OpenAI delays store launch of custom GPT; Spotify axes 17% of workforce 

  2 years ago News

  

  In today’s ExchangeWire digest: Social leads Magna’s latest global ad spend forecast; OpenAI delays store launch of custom GPT; Spotify axes 17% of workforce…  Social leads Magna’s latest global ad spend forecast  According to its latest forecast, Magna reports that global ad [...]

• Former Integral Ad Science Director Yann Le Roux Joins Global Sustaintech Platform IMPACT+ As VP, Sales & Partnerships 

  2 years ago News

  

  Digital media veteran to lead global commercial strategy for rapidly growing company, which helps marketers reduce environmental impact of their digital ads; Le Roux one of four new arrivals, including sales manager Jordan Polet, from Leboncoin, who joins to drive growth across French market   PARIS, LONDON – December 4, 2023 – IMPACT+ – a [...]

• Fifty-five works with Bayer to take creative analytics to a new level

  2 years ago News

  

  Traditional analytics methodologies of evaluating campaigns are fast becoming obsolete. The human eye - scanning Excel sheets that rank best and worst performers - is being replaced by AI tools that enable a new world of dynamic testing or modelling. [...]

• Meta’s ad-free service targeted in EU complaints; US judge blocks TikTok ban in Montana; Advertisers unlikely to return to X 

  2 years ago News

  

  In today’s ExchangeWire digest: Meta’s ad-free service targeted in EU complaints; US judge blocks TikTok ban in Montana; Advertisers unlikely to return to X… Meta’s ad-free service targeted in EU complaints  Meta’s advertising-free subscription service for Facebook and Instagram, currently being rolled [...]

• The Digital Audio Industry Is Transforming and It’s Time Brands Tuned In

  2 years ago News

  

  Audio is a powerful medium, and advancements in technology, alongside a deep understanding of your audience are key to standing out from the crowd. We hear from Christian Facey, CEO & Co-Founder, Audiomob, on how brands can capitalise on the [...]

• LightBoxTV & Captify Integrate to Bring Search Intelligence to CTV Media Planning and Buying

  2 years ago News

  

  London, November 30th, 2023: LightBoxTV, a pioneering Connected TV (CTV) planning tool, today announced its latest integration with Captify, the leading Search Intelligence Platform for the open web, to enable media buyers to more effectively plan and manage CTV campaigns [...]