Latest Stories

• Everyone Should Be Prioritising Addressability: Q&A with Travis Clinger, LiveRamp

  4 years ago News

  

  In this exclusive interview ahead of ATS London 2021, Travis Clinger, SVP addressability and ecosystem at LiveRamp, explains why the ad tech industry should be investing in addressability to improve their operations and to build consumer trust.   Why should marketers invest in [...]

• Amazon Accused of Rigging Search Results; Localised LinkedIn Shut Down in China

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Amazon have been accused of anticompetitive behaviour; Microsoft are shutting down their localised version of LinkedIn in China; [...]

• The MadTech Podcast Special: Media Plan Diversity

  4 years ago Podcast

  

  Our eleventh edition of The MadTech Podcast Special explores media plan diversity. With the rise of diversity within the digital marketing industry, the concept is becoming a fascinating point of discussion in the production of display ad campaigns. In this episode, [...]

• Mark Zuckerberg Faces Attorney General Pressure; Amazon Ads Undergo Name Change

  4 years ago News

  

  In today’s ExchangeWire news digest: Mark Zuckerberg has been targeted by US attorney general; Amazon Ads sees a recent name change; and Batch raises $23m (£16.6m) in investment.   Mark Zuckerberg has been named in lawsuit   The District of Columbia’s attorney general, Karl [...]

• IPA Bellwether Report Q3 2021: Strongest Budget Growth Since 2017

  4 years ago News

  

  The IPA Bellwether Report Q3 2021, released today 21st October 2021, has revealed that total UK marketing budgets have increased at their strongest rate since the Q2 2017, rising by a net balance of +12.8%, surpassing the +6.1% recorded last [...]

• Privacy-First Video Advertising: Q&A with Aniview

  4 years ago News

  

  In this exclusive interview ahead of ATS London 2021, ExchangeWire speaks to Aniview CEO Alon Carmel to discuss how publishers should consider video advertising in the privacy-first era. How is video advertising equipped to bolster publisher revenue in the cookieless era [...]

• Solving the Identification Challenge: Q&A with Mathieu Roche, ID5

  4 years ago News

  

  In this exclusive interview, ExchangeWire speaks to ID5 CEO Mathieu Roche to discuss the challenges of identification in the privacy-first era, following the launch of the IdentityCloud platform. What’s the biggest challenge that the industry is facing today? Fragmentation is arguably the [...]

• Russia Seek Aggressive Google Fines; Metrolink.ai Raise USD$22m

  4 years ago News

  

  In today’s ExchangeWire news digest: Google could face fines of up to 20% of their Russian revenue; Metrolink.ai raise USD$22m (£16m) in seed funding; and Concept Art House raise USD$25m (£18.2m) in a Series A round.   Russia to go after Google [...]

• Experiential Partnerships in Esports; Q&A with Nicole Du Cane, Wisdom

  4 years ago News

  

  Following the announcement of their partnership with Mall of America to create an esports hub, ExchangeWire speaks to Nicole Du Clare, VP of sales and partnerships at Wisdom Gaming to discuss how esports experiential partnerships and sponsorship activations can help [...]

• Microsoft to Shut Down LinkedIn in China; Scopely Acquire GSN Games

  4 years ago News

  

  In today’s ExchangeWire news digest: Microsoft are shutting down their localised version of LinkedIn in China; Scopely have acquired GSN Games from Sony Pictures Entertainment; and Kargo have acquired StitcherAds in a deal worth USD$64m (£46.3m).   Microsoft are sunsetting localised LinkedIn [...]