Latest Stories

• Adlook the First DSP in the World to Incorporate Chrome Protected Audience API

  2 years ago News

  

  Adlook, a next-generation brand growth platform, is proud to announce that it has become the first Demand Side Platform (DSP) to incorporate Chrome’s newly released Protected Audience API (PAAPI), cementing Adlook’s position as a next-generation brand growth platform. The move [...]

• The Stack: EU Data Privacy Updates; China Launches New AI Model

  2 years ago News

  

  This week: Data privacy regulation reaches a head, China officially enters the AI race, as Google updates its AI protocols... Data privacy discussions dominate this week, as the EU and the US reach an agreement on the transfer of data between [...]

• Festival of Media's Jeremy King on Ad Blockers, AI Governance, and Threads

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Jeremy King, CEO of Festival of Media, joins ExchangeWire CRO Anne-Marie Sheedy and COO Lindsay Rowntree to discuss YouTube's threat to ad blocker users, OpenAI's formation of a new team for "superintelligent" [...]

• Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows

  2 years ago News

  

  InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its 2023 survey about streaming subscription behaviour and found that younger consumers’ content preferences show a significant shift in the types of [...]

• The Consumer Journey: The Evolution of Attention and Engagement

  2 years ago News

  

  Paul Wright, Head of Uber Advertising UK and Ireland, Uber, sits down with ExchangeWire to talk about the constantly evolving customer attention journey, and how brands can stand out amongst the digital noise. The consumer journey is the path that a [...]

• Bidstack Announces Virtual Stadium Partnership with StatusPRO's NFL PRO ERA and Washington Commanders

  2 years ago News

  

  Bidstack Sports, the dedicated sports technology division of Bidstack Group PLC, today announced a partnership with StatusPRO, creators of NFL PRO ERA, and the Washington Commanders professional football team, to introduce a new cutting-edge technology that will for the first [...]

• AlgoriX Works with Prebid.org to Accelerate Prebid Adoption in APAC & Launch AlgoriX SDK

  2 years ago News

  

  AlgoriX is working with Prebid.org to boost Prebid adoption in the Asia-Pacific region while also launching the AlgoriX SDK based on Prebid’s mobile solution. As the sole Asian company in Prebid's global task force, AlgoriX is leveraging its mobile advertising [...]

• EU-US Data Pact Approved; Baichuan Releases LLM

  2 years ago News

  

  In today's ExchangeWire news digest: the EU-US Data Privacy Framework is approved by the European Commission; Baichuan launches a new large language model; and Roku and Shopify partner to bring shoppable ads to TV. EU-US data transfer agreement given go-ahead The European [...]

• Grupo IMU Appoints Hivestack as its First Supply-Side Platform for Programmatic Digital Out-of-Home in Mexico

  2 years ago News

  

  Today (July 12th, 2023) Hivestack, the world’s leading, independent programmatic DOOH ad tech company, announced a partnership with Grupo IMU, the leading out-of-home (OOH) media company in Mexico. Via this integration with the Hivestack SSP, Grupo IMU is entering the [...]

• Grupo IMU designa a Hivestack como su primera plataforma de oferta (SSP) para exteriores digitales programáticos (DOOH) en México.

  2 years ago News

  

  Hivestack, la empresa independiente líder mundial de tecnología publicitaria para DOOH programático, anunció hoy (Julio 12th, 2023) una asociación con Grupo IMU, la empresa líder en México de medios para exteriores (OOH). A través de esta integración con Hivestack SSP, [...]