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IAS Expands TikTok Partnership for Brand Safety Measurement to 23 New Markets
Integral Ad Science, a global leader in digital media quality, today (June 14th, 2023) announced a significant expansion with TikTok, bringing its industry-leading Total Media Quality brand safety and suitability measurement product to advertisers in 30 new markets. This expansion further [...]
Scibids Launches AI Insights Solution in Partnership with Tinuiti
Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (June 14th, 2023) announces the launch of Scibids AI Insights Solution, in partnership with Tinuiti, the largest independent performance marketing agency across streaming TV and the triopoly of [...]
Brand Metrics Partners with XITE to Develop World-First CTV Measurement Solution
Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed a pioneering partnership with music video streaming service XITE to pioneer a world-first CTV measurement solution. Brand Metrics will apply its measurement methodology [...]
Good-Loop Adopts SeenThis’ Streaming Technology to Minimise Carbon Footprint of its Purpose-Led Ad Units
Ads-for-good platform Good-Loop today (June 14th, 2023) announces its partnership with adaptive streaming tech platform, SeenThis, to minimise the carbon footprint of its purpose-powered ad units. The collaboration will see the B Corp-certified company gain access to SeenThis' streaming technology across [...]
FTC Appeals to Federal Court to Stop Microsoft-Activision; Nasdaq to Buy Adenza
In today's ExchangeWire news digest: the FTC asks for an injunction to block Microsoft's purchase of Activison Blizzard; Nasdaq is set to buy Adenza for USD$10.5bn (~£8.3bn); and Insight Partners slashes the target for its latest fund. FTC asks for injunction [...]
Yahoo Advertising Launches High Attention Pre-Bid Segments Powered by Adelaide
Yahoo advertising today (June 13th, 2023) announced an integration with Adelaide, a pioneer in attention metrics, to introduce high-attention pre-bid segments through the Yahoo DSP. This global solution, driven by Adelaide's market-leading attention metric, promises to simplify the application of [...]
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