Latest Stories

• AdPlayer.Pro Online Video Ad Tech Provider Appoints New CEO

  2 years ago News

  

  AdPlayer.Pro, an international provider of online video advertising technology has announced the appointment of Natalie Romankina as the company’s new chief executive officer. According to the announcement, with an extensive background in the online video advertising industry and a proven track [...]

• X Corp Cuts Ad Prices to Win Back Brands; Google, Microsoft Partner to Regulate AI

  2 years ago News

  

  In today's ExchangeWire news digest: Elon Musk's X Corp. offers special discounts to woo advertisers; Google, Microsoft, OpenAI, and Anthropic launch a new initiative to regulate the development of AI; and Amazon proposes new measures to appease the UK's CMA. X [...]

• Sound & Vision: The Intersection of Audio and Video

  2 years ago News

  

  Audio and video have experienced exponential growth in recent years, with no signs of slowing down: between 2022 and 2023, global podcast listeners swelled by over 40 million, while the global video market is forecast to grow at a CAGR [...]

• Verve Group’s Moments.AI Now Available in Match2One Platform

  2 years ago News

  

  Verve Group today (July 26th, 2023) announces that Match2One – its easy-to-use self-service advertising platform for businesses within e-commerce, financial trading and fintech, and iGaming – has embedded Verve Group’s Moments.AI contextual advertising technology into its platform.  With Moments.AI, Match2One customers [...]

• NumberEight Introduces New Demographic Targeting at Scale Using AI Intelligence

  2 years ago News

  

  NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its demographic-targeting product. By leveraging cutting-edge AI technology and untapped mobile data, NumberEight has reimagined user identity management, enabling precise prediction of users' behavioural [...]

• RAAS LAB Redefines Consumer Engagement with Launch of Innovative Display Technology

  2 years ago News

  

  RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (July 26th, 2023) announces its UK launch. Founded by two entrepreneurs, Steph Hallam and Thomas Ives, the company already has an impressive roster of clients, [...]

• A Leading Privacy-Friendly Analytics Vendor Piwik PRO Introduces its Reinvented Customer Data Platform

  2 years ago News

  

  The departure from third-party tracking and an increased focus on privacy are driving companies to seek new ways of connecting with their audiences. These shifts in the landscape are what inspired Piwik PRO to update its Customer Data Platform (CDP), [...]

• UK Promises Tighter Rules for Online Ads; Temu Enters South Korean Market

  2 years ago News

  

  In today's ExchangeWire news digest: UK government pledges new rules to regulate the online advertising industry; Temu furthers its global expansion by entering the South Korean market; and new research finds that Smart TVs are becoming the central source of [...]

• PubMatic Unveils Holistic Commerce Media Offering with the Launch of Convert

  2 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (July 25th, 2023) announced Convert, a unified self-service advertising platform for commerce media.  Built on PubMatic's global cloud infrastructure, Convert is tailored for commerce media networks and [...]

• Se7en Partners with Appswim Studio to Expand it's Owned & Operated Portfolio

  2 years ago News

  

  Se7en announced the signing of a joint venture agreement with App Swim. With this partnership, Se7en aims to expand its mobile gaming portfolio and strengthen its owned and operated portfolio of apps.  As part of the agreement, Se7en has acquired Subway [...]