Latest Stories

• ExchangeWire on Industry Review 2024

  2 years ago Podcast

  

  Industry Review is back for 2024. In this podcast, we discuss the eight key pillars that will define media, marketing and commerce in 2024, globally. Listen in as John Still, Rachel Smith, Lindsay Rowntree and Ciaran O'Kane discuss the trends [...]

• The MadTech Podcast Special: Turning Code into Creativity

  2 years ago Podcast

  

  In this special episode of The MadTech Podcast, Josh Gallagher, chief operating officer, APAC at EssenceMediacom, joins ExchangeWire's head of content John Still to discuss AI and its impact on the creative industries. Together, Gallagher and Still discuss what AI could [...]

• IAS Drives Superior Media Efficiencies for Vinda Malaysia

  2 years ago News

  

  Integral Ad Science (IAS), a leading global media measurement and optimization platform, published a case study in Malaysia with Vinda, one of Asia's largest Fast Moving Consumer Goods (FMCG) companies for hygiene products. By partnering with IAS, Vinda Malaysia was able [...]

• Harnessing the Power of Mobile Ad Networks

  2 years ago News

  

  Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [...]

• Digiseg Appoints New CTO to Accelerate the Next Stage of Growth

  2 years ago News

  

  Digiseg, the global leader in privacy-first household demographic data, has appointed Kasper Sørensen as chief technology officer. Kasper brings a diverse technical background including software architecture and product strategy as well as extensive experience leading successful teams and SaaS products. He [...]

• the7stars Boosts Investment Team with Senior Hires as Group Hits £500M Billings Milestone

  2 years ago News

  

  Today (18th August), the7stars, the UK’s largest independent agency group, has confirmed four new senior hires across the investment team. Their latest hiring spree is driven by their expanded client roster YoY which has seen the Group’s billings rise to [...]

• Are AI-Powered Junk Sites a Problem for Ad Networks?

  2 years ago News

  

  As artificial intelligence has grown in prevalence, so too has a long-running problem for the ad industry: junk websites. Although junk on the internet is not a new issue – the term “clickbait”, for example, has been in use since [...]

• DoubleVerify & IAS: Moving From Verification To Activation

  2 years ago News

  

  In this week’s MadTech Sketch, Ciaran O'Kane looks at how two heavyweights in the world of verification have been shifting focus towards activation and attention. DoubleVerify (DV) recently agreed to buy Scibids for $125m. Why did an ad verification company want [...]

• Immediate Media's James Florence on Disney+, MFA, and X

  2 years ago Podcast

  

  On this week's episode of the MadTech Podcast, James Florence, head of advertising technology, Immediate Media, joins ExchangeWire CRO Anne-Marie Sheedy and research lead Mat Broughton to discuss Disney+, made for advertising (MFA) sites, X, and more. Disney to launch ad-supported [...]

• The Stack: Disney+ to Expand Ad-Supported Streaming Tier; Amazon to Launch SSP

  2 years ago News

  

  This week: Disney to take ad-supported streaming abroad, Amazon prepares to launch an SSP... Google repays ad agencies following "billing discrepancies"... The summer may be coming to a stormy close, but this week marked new beginning for some major players in [...]