Latest Stories
VIOOH & FRAMEN Unite to Unleash the Power of Digital Out-of-Home Advertising
Today, (June 13th, 2023) FRAMEN, the leading content distribution platform for screens in semi-public spaces, is thrilled to announce a strategic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP). This collaboration will provide advertisers with [...]
Valiuz Expands its Retail Media Data Activation Strategies with Equativ’s Programmatic Technology Platform
Valiuz, which holds the data assets of 20 retailers, including 15 of them with a global presence (Décathlon, Leroy Merlin, Kiabi, Auchan...), has chosen Equativ, the leading independent programmatic advertising platform, as its exclusive technological partner to operate its audience [...]
Good-Loop Launches New Tool That Enables Advertisers to Filter Out Carbon-Intensive Publishers
Purpose-led ad platform Good-Loop today (June 13th, 2023) launched a new tool that enables advertisers to significantly reduce the carbon footprint of their online ads by filtering out carbon-intensive publishers. Part of Good-Loop’s industry-leading carbon measurement solution, the Green Ad Tag, [...]
Novatiq Announces Conclusion of £11m Funding Round
Today (June 13th, 2023) Novatiq, the telco-verified digital identity platform, announced it has concluded a funding round of £11m, including a £2.6m investment from Intent HQ, the privacy-first AI customer analytics and personalisation platform. The two companies are forming a [...]
Google to Open Access to New Transparency Tool; Tech Titans Pull Back from Hong Kong
In today's ExchangeWire news digest: Google prepares to open access to its new transparency tool; tech giants withdraw from Hong Kong and mainland China; and the EU advances its clampdown on crypto. Google to open access for transparency tool Google is set [...]
OnAudience Partners with FirstPartyCapital to Accelerate Ad Tech Innovation
OnAudience, one of the world’s largest audience data providers, has today (June 12th, 2023) announced a strategic partnership with FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media. As part of FPC’s growing investment [...]
Twitch Abandons Ad Rules After Backlash; Barcelona's Limit to Ride-Hailing Apps Overturned by EU Court
In today's ExchangeWire news digest: Twitch trashes new advertising rules following backlash from streamers; EU overturns restrictions on ride-hailing apps in Barcelona; and Singapore launches a new national programme to fend off future quantum threats. Twitch scraps planned advertising changes Streaming heavyweight [...]
ARAGO Teams Up with Broadsign to Bridge DOOH & Digital Ad Transactions
ARAGO (formerly the Mediakeys Platform) and Broadsign today (June 12th, 2023) announced a technology partnership that brings all the DOOH inventory available via the Broadsign supply-side-platform (SSP) to ARAGO’s omnichannel demand-side-platform (DSP), making programmatic digital-out-of-home (DOOH) purchases accessible for the [...]
The Stack: Apple Unveils New VR Headset; SEC Sues Coinbase
This week: Apple announces new VR headset, SEC sues Coinbase for unregistered brokering... Could Apple reignite interest in VR? CEO Tim Cook unveiled Apple's Vision Pro headset – the company's first product in almost a decade – at the Worldwide Developers Conference [...]
Popular Tradertalks
Latest Posts
-
Digest: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade Landscape -
The Evolution of SSPs & DSPs: Are We Headed for a Converged Future? -
Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover -
Digest: Yahoo Eyes Chrome Acquisition; ChatGPT to Feature Washington Post Content in New Media Partnership -
Chrome’s Cookie Commotion: Is it Finally Over?
Follow ExchangeWire