Latest Stories

• Indonesia Opens Crypto Exchange; OpenAI Trust Chief Stands Down

  2 years ago News

  

  In today's ExchangeWire news digest: Indonesia's commodities regulator announces the launch of a new crypto exchange; OpenAI's head of trust and safety steps down; and Apple may pull FaceTime and iMessage from the UK if changes to surveillance laws proceed. Indonesia [...]

• Playground xyz’s Solution on YouTube Makes it Easy for Brands to PinPoint Efficiency Hurdles & Drive Attention in Real-Time

  2 years ago News

  

  Attention measurement and optimisation provider, Playground xyz Attention Intelligence Solution (AIP) announced today (July 24th, 2023), its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their Youtube ad [...]

• Netflix Pulls Plug on Cheapest Ad-Free Plan; Meta Snubs News on Instagram, Threads

  2 years ago News

  

  In today's ExchangeWire news digest: Netflix pulls its "Basic" plan from several markets; Meta shuns news content on its social platforms; and Alibaba pours millions into Lazada. Netflix cans “Basic” plan Netflix’s cheapest ad-free subscription is no longer available in the UK, [...]

• The Stack: Musk Launches AI Start-Up as ARK Cuts Stake in Twitter

  2 years ago News

  

  This week: Elon Musk enters AI race with xAI, ARK writes down its stake in Twitter... Another dicey week for some big names in the tech industry. In the latest episode of the Elon Musk experience, the billionaire announced the launch [...]

• Toutelatele Boosts Core Web Vitals by 57% with Viously's Optimised Video Player

  2 years ago News

  

  Viously, a pioneer in optimised video technology for enhanced web performances, and Toutelatele, a leading television news feed, have joined forces to revolutionise user experience through improved web performance. Since integrating the Viously player, Toutelatele has achieved significant results, including [...]

• Bountiful Cow’s Adam Foley on xAI, Microsoft-Activision, and a Disney TV Sale

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Adam Foley, CEO of Bountiful Cow, joins ExchangeWire staff writer Hannah Dillon and head of content John Still to discuss new AI start up xAI, the latest updates on Microsoft's planned acquisition [...]

• Yahoo Appoints Tressie Lieberman as Chief Marketing Officer

  2 years ago News

  

  Yahoo announces the appointment of Tressie Lieberman as chief marketing officer (CMO), following an extensive executive search process. A talented and respected marketing leader, Lieberman brings over twenty years of traditional and digital marketing experience transforming world-class consumer brands such [...]

• IMPACT+ Secures €2m (£1.7m)  in Seed Funding Round to Drive Sustainability in Digital Advertising

  2 years ago News

  

  IMPACT+, the pioneer in measuring and reducing the carbon footprint of digital advertising campaigns, today (July 20th, 2023) announced a €2m (£1.7m) seed funding round, led by Elevation Capital Partners, Inter Invest Group Investment Management Company, to build its subscription-based [...]

• Dan Rapaport Joins InMobi to Drive Growth & Innovation for InMobi Commerce

  2 years ago News

  

  InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today July 20th, 2023, announced its appointment of Dan Rapaport as vice president of product for InMobi Commerce, a leading advertising technology platform for retailers [...]

• New Research from Theorem Finds Media Companies Recognise the Importance of Automation to Scale

  2 years ago News

  

  Theorem Inc., a full-service flexible digital marketing and tech solutions provider with over 20 years of experience successfully streamlining ad operations, conducted research exploring the experience and sentiment ad operations and sales professionals have with the automation process, and the [...]