Latest Stories

• Amazon Block Google's FLoC; Amazon Forecast to Become Top UK Retailer by 2025

  4 years ago News

  

  In today's ExchangeWire news digest: Amazon have reportedly begun blocking Google's FLoC solution from their websites; new research forecasts that Amazon will replace Tesco as the UK's leading retailer in the next four years; and CAA sell their majority stake [...]

• IAB Tech Lab Sued Over RTB; Vungle Acquire JetFuel

  4 years ago News

  

  In today's ExchangeWire news digest: the Irish Council for Civil Liberties sue the IAB Tech Lab over the data-sharing practices behind real-time bidding; mobile performance marketing firm Vungle acquire influencer marketing platform JetFuel; and eMarketer predict that the US' TV [...]

• Colorado Introduces State Privacy Law; Consumers Feel Less Affinity with Brands

  4 years ago News

  

  In today's ExchangeWire news digest: Colorado becomes the third US state to introduce its own privacy legislation; consumers feel less attached to, and more suspicious of, brands, a Havas study finds; and mobile apps and games automation platform Bidshake are [...]

• GroupM Release Mid-Year Forecast; Alibaba Crack Down on Counterfeits with AI Platform

  4 years ago News

  

  In today's ExchangeWire news digest: GroupM release their mid-year forecast for the UK's ad market; Alibaba launch a new AI platform to root out counterfeit luxury goods; and streaming services' linear TV ad spend increases.   GroupM mid-year forecast emphasises digital's ascendancy The [...]

• Twitter Launch "Blue" Subscription Service; Apple Close Door to Fingerprinting

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Twitter launch a new consumer-focused subscription service called “Twitter Blue”; Apple announce “Private Relay”, a feature that will obstruct fingerprinting [...]

• Mindshare's Daniel Sichel on Location Data, Commerce on Social Media, and Australian Ad Spend

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, Daniel Sichel, European performance lead at Mindshare, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they cover:   - Location data could be key for [...]

• Verve Group Expands Internationally With Launch of Operations in Brazil

  4 years ago News

  

  Verve Group, a global privacy-first omnichannel ad platform and part of Media and Games Invest SE, has launched operations in Brazil, appointing Marcus Imaizumi to the role of director of LATAM as part of its international growth strategy. Verve Group [...]

• Tesla Localise Chinese Data; Facebook Launch "Live Shopping Fridays"

  4 years ago News

  

  In today's ExchangeWire news digest: Tesla agree to store their Chinese customers' data within China; Facebook launch a series of live stream shopping events; and global AVOD ad spend is projected to rise to USD $66bn by 2026.   Tesla to keep [...]

• Italy's Gaming Industry Grows; Shoppable Ads Make Poor Impression

  4 years ago News

  

  In today's ExchangeWire news digest: Italy's gaming industry is on the rise, according to the latest IIDEA census; research into shoppable ads reports an underwhelming response from US viewers; and subscription-based ecommerce tools provider Stackline secure a $130m investment from [...]

• Europe’s Fractured CTV Landscape: to Scale the CTV Opportunity Across Europe, We Need to Understand Local Differences

  4 years ago News

  

  CTV advertising is becoming the new darling of video advertising, but one solution won’t fit an entire continent writes Stephen Byrne, managing director Nordics ad tech & platform partnerships and executive director Europe for new partnerships at Smartclip. A revolution of [...]