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Amazon Accused of Rigging Search Results; Localised LinkedIn Shut Down in China
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Amazon have been accused of anticompetitive behaviour; Microsoft are shutting down their localised version of LinkedIn in China; [...]
The MadTech Podcast Special: Media Plan Diversity
Our eleventh edition of The MadTech Podcast Special explores media plan diversity. With the rise of diversity within the digital marketing industry, the concept is becoming a fascinating point of discussion in the production of display ad campaigns. In this episode, [...]
Mark Zuckerberg Faces Attorney General Pressure; Amazon Ads Undergo Name Change
In today’s ExchangeWire news digest: Mark Zuckerberg has been targeted by US attorney general; Amazon Ads sees a recent name change; and Batch raises $23m (£16.6m) in investment. Mark Zuckerberg has been named in lawsuit The District of Columbia’s attorney general, Karl [...]
IPA Bellwether Report Q3 2021: Strongest Budget Growth Since 2017
The IPA Bellwether Report Q3 2021, released today 21st October 2021, has revealed that total UK marketing budgets have increased at their strongest rate since the Q2 2017, rising by a net balance of +12.8%, surpassing the +6.1% recorded last [...]
Privacy-First Video Advertising: Q&A with Aniview
In this exclusive interview ahead of ATS London 2021, ExchangeWire speaks to Aniview CEO Alon Carmel to discuss how publishers should consider video advertising in the privacy-first era. How is video advertising equipped to bolster publisher revenue in the cookieless era [...]
Solving the Identification Challenge: Q&A with Mathieu Roche, ID5
In this exclusive interview, ExchangeWire speaks to ID5 CEO Mathieu Roche to discuss the challenges of identification in the privacy-first era, following the launch of the IdentityCloud platform. What’s the biggest challenge that the industry is facing today? Fragmentation is arguably the [...]
Russia Seek Aggressive Google Fines; Metrolink.ai Raise USD$22m
In today’s ExchangeWire news digest: Google could face fines of up to 20% of their Russian revenue; Metrolink.ai raise USD$22m (£16m) in seed funding; and Concept Art House raise USD$25m (£18.2m) in a Series A round. Russia to go after Google [...]
Experiential Partnerships in Esports; Q&A with Nicole Du Cane, Wisdom
Following the announcement of their partnership with Mall of America to create an esports hub, ExchangeWire speaks to Nicole Du Clare, VP of sales and partnerships at Wisdom Gaming to discuss how esports experiential partnerships and sponsorship activations can help [...]
Microsoft to Shut Down LinkedIn in China; Scopely Acquire GSN Games
In today’s ExchangeWire news digest: Microsoft are shutting down their localised version of LinkedIn in China; Scopely have acquired GSN Games from Sony Pictures Entertainment; and Kargo have acquired StitcherAds in a deal worth USD$64m (£46.3m). Microsoft are sunsetting localised LinkedIn [...]
Amazon Rig Search Results; Facebook Will Expand for Metaverse Production
In today’s ExchangeWire news digest: Amazon are accused of rigging search results for self-promotional purposes; Facebook will create 10,000 new jobs in metaverse preparations; and Yunxi Technology secure Series D funding round. Amazon accused of self-promoting Amazon have, once again, been accused [...]
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