Latest Stories

• R/GA’s Bayyina Black on ESG in Agency Selection, Authentic DEI, and Content Strategies

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Bayyina Black, global director, sustainability and impact at R/GA, joins ExchangeWire CEO Rachel Smith and research lead Mat Broughton to discuss the importance of ESG in the agency selection process, why authenticity [...]

• Equativ fête son premier anniversaire depuis son rebranding, et après avoir atteint 100 millions de dollars de revenus en 2022 

  2 years ago News

  

  Equativ, plateforme indépendante de monétisation publicitaire, fête son premier anniversaire en tant que nouvelle marque et nouvelle organisation unifiée, à la suite de son rebranding en juin 2022. Sur les 12 derniers mois, la société a enregistré une croissance record [...]

• Equativ Celebrates One-Year Since Rebrand, After Record USD$100m (£79.8m) Global Net Recurring Revenues 

  2 years ago News

  

  Equativ, the leading independent ad platform, is celebrating one year as a unified organisation following its rebrand from Smart AdServer in June 2022. Achieving multiple advances over the last 12 months, Equativ reported record net recurring revenue uplift last year, [...]

• Lumen Research Launches New Carbon Measurement Tool for Greener Ads Powered by Scope3 

  2 years ago News

  

  Lumen Research, the global attention technology company, is today (June 8th, 2023) announcing the launch of a new carbon measurement tool with Scope3, the end to-end emissions measurement company for the media and advertising supply chain, in order to create [...]

• Adnami Outlines New Metrics for The Measurement of Attention in High Impact Advertising

  2 years ago News

  

  Ad tech company Adnami enables media buyers to evaluate the buying of high impact advertising with proprietary predictive attention measurement technology. Born out of the lack of consistency and efficiency in measuring high impact, Adnami has stepped in to deliver [...]

• Captify to Track Environmental Impact of Online Ads Following Global Partnership with Good-Loop

  2 years ago News

  

  Captify, the leading Search Intelligence Platform for the open web, today (June 8th, 2023) announced a global partnership with purpose-led ad platform Good-Loop that will allow advertisers to track and reduce the environmental impact of their online ad campaigns.  The new [...]

• InMobi Names Inderbir Singh Pall as Chief Technology Officer of InMobi Advertising Platform

  2 years ago News

  

  InMobi, a leading provider of content, marketing, and monetisation technologies that help businesses fuel growth, has appointed industry veteran Inderbir Singh Pall as the new chief technology officer (CTO) for InMobi Advertising Platform. With more than 10 years of experience [...]

• Privacy: The State of Play

  2 years ago News

  

  With May marking the fifth anniversary of GDPR, privacy remains a critical issue for the tech industry. The evolution of privacy legislation has shaken integral elements of the ad tech landscape as we know it; prominently, third-party cookies have been [...]

• El proveedor de tecnología de publicidad en vídeo AdPlayer.Pro informa los resultados del primer trimestre de 2023

  2 years ago News

  

  AdPlayer.Pro, un proveedor global de soluciones innovadoras de tecnología de publicidad en vídeo en línea, ha informado los resultados del primer trimestre de 2023 de la compañía. Según el anuncio, en el primer trimestre de 2023, el equipo de AdPlayer.Pro centró [...]

• AdPlayer.Pro Video Advertising Technology Provider Reports Q1 2023 Results

  2 years ago News

  

  AdPlayer.Pro, a global provider of innovative online video ad tech solutions has reported the company’s Q1 2023 results. According to the announcement, in Q1 2023 the AdPlayer.Pro team turned its key focus onto the upgrade of the functional capabilities in its [...]