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Mobile in the Privacy-First Era: Q&A With InMobi
In this exclusive interview, ExchangeWire speaks to Phil Gale, Head of Agency Development Europe for InMobi, ahead of ATS London 2021, describing how an ad tech-agency partnership can thrive in the privacy-first era, whilst considering the advantages of the mobile [...]
Apple Request a Temporary Pause; Facebook Willing to Open up Algorithms
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Apple request a stay to the recent court ruling; Facebook show willing to open up their algorithms to [...]
The MadTech Podcast Special: The Complexity of Identity
Our tenth edition of The MadTech Podcast Special explores identity. Fuelled by changes (both anticipated and realised) to the way personalised marketing can be executed, identity and the many implications associated with how brands and marketers understand and reach consumers have [...]
DPC Send off Draft Decision Against Facebook; Kixeye Sellers to sue Stillfront Group
In today's ExchangeWire news digest: The Irish DPC have sent off their draft decision against Facebook; Kixeye sellers have filed a USD$30m (£21.9m) lawsuit against Stillfront Group; and Twitter announce a reconstruction ahead of performance ad growth. DPC draft Facebook a [...]
Google Play Countersues Epic Games; Funnel raise USD$66m in Investment
In today’s ExchangeWire news digest: Google Play countersue Epic Games during antitrust battle; Funnel have raised USD$66m (£48.4m) in pre-IPO investment round; and KAWO have raised USD$5m (£3.7m) from Sequoia China Seed Fund. Google countersues Epic Games Google have announced that they [...]
Interactive Entertainment in APAC: Q&A with dentsu gaming
In this exclusive interview, ExchangeWire speaks to Jamie McConville, director - global solutions, dentsu Tokyo, following the launch of the dedicated dentsu gaming unit, to discuss the future of interactive entertainment in the APAC region. How will dentsu gaming approach developing [...]
Facebook Willing to Open Algorithms to Regulators; Sky Mavis Announce USD$152m Funding Round
In today's ExchangeWire news digest: Facebook announce they would be happy to open their algorithms to regulators; Sky Mavis raise USD$152m (£111.6m) in a Series B funding round; and Homa Games raise USD$50m (£36.7m) in a Series A investment round. Facebook [...]
Putting Consumer Privacy First is Good Business for Brands
In this exclusive interview with ExchangeWire ahead of ATS London 2021, Fiona Davis, COO, Captify, details how a search-powered contextual approach can promote a better experience for the consumer in the privacy-first landscape. How has the impending elimination of the third-party [...]
Apple Request a Pause; Outsmart OOH Playout Reporting Standards
In today’s ExchangeWire news digest: Apple request a temporary pause to a recent court ruling; Outsmart and IPA's outdoor specialists have announced the publication of OOH Playout Reporting Standards; and PDQ.com have announced the acquisition of SimpleMDM. Apple request a temporary [...]
Ad Tech Rising Star & Ad Tech Personality of the Year Shortlists Announced
ExchangeWire are delighted to announce the shortlists for the popular Ad Tech Rising Star and Ad Tech Personality of the Year awards at The Wires 2021. Following a record number of nominations for both of the free-to-enter categories this year, the [...]
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