Latest Stories

• EU Fines Meta Record €1.2bn; New Twitter CEO Reassures Top Ad Group

  2 years ago News

  

  In today's ExchangeWire news digest: EU regulators fine Meta €1.2bn (~£1bn) for transferring Facebook users' data to the US; Linda Yaccarino's appointment as Twitter CEO reassures GroupM; and Shopee launches a new initiative to strengthen the protection of brands' IP. Meta [...]

• InMobi Wins Gold, Silver, Bronze MMA SMARTIES MENA Awards, Named “Technology Provider of the Year” for Fourth Consecutive Year

  2 years ago News

  

  InMobi, a leading provider of mobile marketing and monetisation technologies, won big at the MMA Smarties Awards during the organisation’s May 18th gala for the Middle East and North Africa (MENA) region. For the fourth year running, InMobi was named [...]

• Meta Develops Twitter-Rival App; Google Faces Legal Action in India

  2 years ago News

  

  In today's ExchangeWire news digest: Meta's plan to launch an app to rival Twitter revealed; India's government plans legal action against Google; and Apple restricts its employees' use of ChatGPT. Meta to launch Twitter rival as early as June Instagram-parent Meta is [...]

• The Stack: Microsoft-Activision Approved in EU; OpenAI Chief Appeals for AI Regulation

  2 years ago News

  

  This week: EU regulators approve Microsoft’s purchase of Activision Blizzard, Open AI chief calls for regulation of AI... EU regulators broke step with the UK and US this week by approving the tie-up between Microsoft and gaming developer-publisher Activision-Blizzard, with potentially major ramifications for [...]

• Josh Sternberg on Twitter's New Chief, User Tracking and the Vice Media Sale

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Josh Sternberg, executive editor, Morning Brew, joins ExchangeWire's head of content John Still and CEO Rachel Smith to discuss Linda Yaccarino's appointment as Twitter CEO, the sale of Vice Media after it [...]

• Microsoft & Activision-Blizzard: Media Implications of the CMA's Decision

  2 years ago News

  

  In one of the most hard-hitting acts by competition regulators in recent years, the UK Competition and Markets Authority (CMA) blocked Microsoft’s planned USD$69bn (£55bn) acquisition of Activision-Blizzard. Since then, the European Commission has approved the purchase.  The importance of this [...]

• BMW & Media Experts Exceed Performance with Sharethrough’s Carbon-Neutral GreenPMPs™

  2 years ago News

  

  Sharethrough, a leader in programmatic advertising, collaborated with Media Experts, to support the launch of BMW’s ‘Forces of Nature’ campaign leveraging GreenPMPs™, an industry-first solution to offer media with net-zero carbon emissions developed in partnership with Scope3.  Through this partnership, Media [...]

• The SPO Wars and The Rise Of The Programmatic Direct Platform

  2 years ago News

  

  In his latest MadTech Sketch, Ciaran turns his attention to the supply-path optimisation (SPO) landscape. The SPO battle is hotting up. Ever since OpenPath was launched by The Trade Desk, both Magnite and Pubmatic have launched competing solutions (Clearline and Activate [...]

• Integral Ad Science Earns Industry’s First MRC Accreditation for CTV Viewable Impressions

  2 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions from the Media Rating Council (MRC).  Accreditation includes measurement of video-tracked ads, [...]

• IAB Europe Releases Guide to Attention in Digital Marketing

  2 years ago News

  

  Advertising is nothing without an attentive audience. However, with consumers exposed to thousands of ads daily, securing this attention is becoming increasingly difficult. To address this challenge, today (May 18th, 2023) IAB Europe, the European-level association for the digital marketing [...]