Latest Stories

• What to Expect at ATS London 2023

  2 years ago News

  

  One of ExchangeWire’s flagship events, ATS London brings together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations, fireside chats, and networking. In a first for ATS, this year’s event is split into [...]

• The Future of Data-Driven CTV: Interview with PubMatic & Adalyser

  2 years ago News

  

  As TV viewing behaviour continues to shift towards streaming services from linear broadcasting, many advertisers are finding it challenging to navigate the fragmented landscape and effectively reach viewers in meaningful ways. Furthermore, connected TV (CTV) comes with fewer barriers to [...]

• Multi-Channel: a Holistic Approach to Targeting – Q&A with Edmund Mullins, StackAdapt

  2 years ago News

  

  With ATS London 2023 now less than two weeks away, Edmund Mullins, director of inventory and partnerships, EMEA at StackAdapt, tells us about the current state of measurement, the importance of multi-channel campaigns, and the value of digital out of [...]

• TikTok Secretly Stores Creators’ Information in China; Streaming Services see Dip Amongst UK Households

  2 years ago News

  

  In today's ExchangeWire news digest: TikTok has been revealed to secretly store users' financial information in China; streaming giants see a drop in UK users; and Nvidia surpasses a USD$1tn (~£809.5bn) valuation. TikTok creators’ financial information stored in China The financial information [...]

• Meta Lobbied Ireland Over Data Transfers; JioCinema Breaks Streaming World Record

  2 years ago News

  

  In today's ExchangeWire news digest: Meta lobbied Irish ministers over data transfers; JioCinema usurps Disney to break streaming world record; and Nvidia announces it is building Israel's most powerful supercomputer. Meta lobbied Irish authorities over EU-US transfers Facebook-parent Meta has reportedly lobbied [...]

• Teads Unveils Key Learnings on Attention Measurement Across 500+ Global Campaigns

  2 years ago News

  

  Teads, the global media platform, released the findings of its recent attention meta-analysis, which has further proven the practicality of attention as a new measurement metric, and underscored actionable ways for companies to leverage attention for improved brand lift and [...]

• Sharethrough Expands GreenPMPs™ Capabilities to Include Programmatic CTV Campaigns 

  2 years ago News

  

  Sharethrough, a top global independent omnichannel ad exchange, is launching  GreenPMPs™ (Private Marketplaces) for CTV (connected TV) ad campaigns in partnership with Scope3, solidifying their position as a key partner helping ad buyers reduce their carbon footprint. According to a study [...]

• The MadTech Podcast Special: CTV as an Effective Marketing Environment

  2 years ago Podcast

  

  In this The MadTech Podcast Special, Konrad Feldman, co-founder and CEO at Quantcast, and Grace Bailey, senior agency and digital marketing manager at Auto Trader, join ExchangeWire CEO Rachel Smith to discuss CTV as an effective marketing environment. Together, Smith, [...]

• The Stack: Meta Fined Record €1.2bn; TikTok Sues Montana

  2 years ago News

  

  This week: Meta receives record fine in EU, TikTok sues the state of Montana... Another week of highs and lows for Meta began with news the tech giant was developing a new app to rival Twitter, with loose plans to launch [...]

• Commerce Meets Web3 – What Happens Next?

  2 years ago News

  

  It would be an understatement to say the commerce landscape changed significantly over the last few years. Thanks to a shift towards digital at the start of the decade, prompted by the Covid-19 pandemic, e-commerce has boomed: this year, 20.8% [...]