Latest Stories

• Join the Yieldfest Programmatic Research Forum 2023

  2 years ago News

  

  Yieldbird is excited to announce the upcoming Yieldfest Programmatic Research Forum 2023, one of the most cutting-edge events for digital publishers, ad ops specialists, and programmatic industry experts. The event will take place on 13th June in London.  The conference offers [...]

• Broadsign, Adkom & Blip Announce Programmatic Ad Tech Integration

  2 years ago News

  

  Outdoor advertising technology leaders Adkom, Blip, and Broadsign today (May 11th, 2023) announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP).  Advertisers and media buying [...]

• The Current Retail Media Landscape

  2 years ago News

  

  Touted as digital advertising’s “third wave”, retail media has emerged as one of the hottest topics in ad tech. Although the Covid-19 pandemic initially forced retailers to shift their focus onto the medium, retail media’s exponential growth can be attributed [...]

• UFCW Opposes Kroger-Albertsons Merger; ByteDance Postpones US Rollout of Shopping Platform

  2 years ago News

  

  In today's ExchangeWire news digest: major US workers' union opposes the proposed Kroger-Albertsons merger; ByteDance delays bringing its shopping platform to the US; and Disney+ loses 4 million subscribers as SVOD subscriptions cool. UFCW unanimously opposes Kroger-Albertsons A proposed USD$24.6bn (~£19.4bn) deal [...]

• Utiq Selects Adform as Exclusive Launch Partner

  2 years ago News

  Global integrated advertising platform, Adform, has been chosen as the exclusive buy-side partner for the new European privacy-led digital authentic consent service, Utiq. Utiq is a joint venture by four of Europe’s largest telecom operators; Deutsche Telekom, Orange, Telefonica, and [...]

• The Value of Attention in Ad Tech's New Era – Q&A with Gregor Smith, SmartFrame

  2 years ago News

  

  Ahead of ATS London 2023, Gregor Smith, global advertising sales director, SmartFrame, outlines the importance of attention in a privacy-first world, the challenges around measuring this valuable currency, and how the emergence of new technologies will impact its application. What are [...]

• Microsoft Launches API for Chatbot Ads; LinkedIn Shutters China Operations

  2 years ago News

  

  In today's ExchangeWire news digest: Microsoft launches a new API to enable ads to be delivered in chat; LinkedIn closes its Chinese social networking platform, InCareer; and Mastercard announces a new data and services hub in Malaysia. Microsoft announces API for [...]

• Connatix Becomes Google Certified Publishing Partner

  2 years ago News

  

  Connatix, the leading video technology company for premium publishers and advertisers, announced its recognition as a Google certified publishing partner (GCPP). The certification underscores Connatix’s expertise in providing publishers with innovative video solutions that drive their businesses forward.  As a certified [...]

• Digital Turbine Expands Partnership with Google Cloud to Deliver Frictionless App Install to Developers

  2 years ago News

  

  Today (May 9th, 2023), Digital Turbine announced an expansion of its partnership with Google Cloud to deliver DT’s SingleTap technology to app developers, revolutionising the app install experience. Now available on Google Cloud Marketplace, SingleTap gives Google Cloud customers a [...]

• PubMatic Launches Activate - Bringing Programmatic Automation to Direct Deals for CTV & Video

  2 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced the launch of Activate. This groundbreaking new end-to-end supply path optimisation (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium [...]