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Connatix Launches Suite of Content Creation Tools for Publishers
Connatix, the leading video technology company for premium publishers and advertisers, today (May 4th, 2023) announced the launch of its content creation suite – an expansive set of tools to help publishers create new video content, elevate storytelling, grow video [...]
Netflix’s Build vs Rent Vs Buy Dilemma: Q&A with Piotr Banaszczyk, Clearcode
In this exclusive Q&A interview with ExchangeWire, Piotr Banaszczyk, CEO at ad tech and martech development company, Clearcode, discusses the options Netflix has at its disposal as it grows its advertising business and why building its own ad tech platform [...]
The Big Picture: Measurement in CTV
CTV is booming: consumption is at an all-time high and over the course of recent years, consumers have increasingly embraced connected TV over traditional linear TV. Despite damning headlines of consumers abandoning their subscriptions to cut costs within a gloomy [...]
The Global Audience Data Landscape is About to Change Dramatically
In this exclusive byline, Kristina Prokop, co-founder of Eyeota, a Dun & Bradstreet company, breaks down how shifting privacy regulations will impact the existing global audience data landscape and what key factors marketers can assess now to forge sustainable partnerships [...]
Lumen Announces Partnership with IAS, Becomes First Attention Product to be Assessed by PwC
Lumen Research, the leading global attention technology company, has been named an official partner of Integral Ad Science, the global leader in digital media quality. By integrating Lumen’s eye-tracking technology and predictive attention datasets into the IAS Attention Model, this [...]
Meta Warns of Rising ChatGPT Scams; Reach Pins Revenue Drop on Facebook Changes
In today's ExchangeWire news digest: Meta has warned scams related to ChatGPT are on the rise; Reach attributes fall in revenue to changes at Facebook; and TikTok parent ByteDance scraps the free tier of its Resso music streaming service. Meta reports [...]
Zefr Takes Stance Against Climate Misinformation by Joining Ad Net Zero & Partnering with Cedara
Zefr, the global leader in brand suitability targeting and measurement for walled gardens, joins Ad Net Zero, a cross-industry initiative aimed at reducing emissions from advertising operations and driving sustainable behaviour change in the industry. As part of Ad Net [...]
Channel Factory is THE Media Wastage Solution
The YouTube advertising company Channel Factory invited PwC to perform verification procedures over their proprietary platform ViewIQ, ensuring that it delivers efficiency to brands and agencies, and saves money as a result of quality ad placement. PwC’s testing found Channel Factory’s [...]
Adelaide Launches High-Attention, Low-Emissions PMPs in Collaboration with Microsoft Advertising & Scope3
Adelaide, in collaboration with Microsoft Advertising, is announcing curated marketplaces of high-attention, low-emissions inventory. The new PMPs leverage data from Scope3, an industry leader in supply chain carbon emissions data, and Adelaide, the global leader in attention-based media quality ratings. [...]
Adelaide Launches High-Attention CTV PMPs in Collaboration with Microsoft Advertising & TVision
Adelaide, in collaboration with Microsoft Advertising, is expanding on their successful launch of high-attention markets last month with high-attention connected TV (CTV) inventory. The new PMPs leverage data from TVision, the company measuring every second of TV and CTV viewer [...]
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