Latest Stories

• the7stars Doubles Investment in Strategy with Expanded Team

  2 years ago News

  

  the7stars, the UK’s largest independent media agency, has made a series of key hires in a move that sees the agency doubling its strategy team. Mehul Ashra joins the7stars strategy team this August from Carat, where he has been head of [...]

• Sojern Announces Platform Enhancements to AI-Powered Audiences

  2 years ago News

  

  Sojern, the leading digital marketing platform for the travel industry, announces the latest version of its Sojern Travel Marketing Platform with enhanced Artificial Intelligence (AI)-powered audiences. Sojern has leveraged its long-standing AI capabilities to provide expanded support for more than [...]

• InMobi Announces its Global, Long-Term Net-Zero Carbon Aspirations with Science-Based Targets Initiative (SBTi)

  2 years ago News

  

  InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (20th June) announced its global sustainability commitment with Science-Based Targets Initiative (SBTi), an organisation that drives ambitious climate action in the private sector by [...]

• IAS Expands Meta Partnership; Rolls Out Ad Measurement Tools for Facebook and Instagram Reels

  2 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, today (20th June) announced that it has rolled out ad measurement tools for Meta’s Facebook and Instagram Reels videos. Expanding a partnership that began in 2016, IAS will [...]

• Azerion and SeenThis ANZ Announce Partnership to Create a More Sustainable Marketplace

  2 years ago News

  

  Digital entertainment and media platform Azerion and adaptive streaming specialist SeenThis have announced a groundbreaking partnership to enable emissions savings from more sustainable delivery of campaigns across Australia and New Zealand. Azerion ANZ combines creativity and technology for brands through high-impact [...]

• Yahoo Advertising To Launch Yahoo Backstage, Enabling a Direct Path to Premium Publisher Inventory

  2 years ago News

  

  Yahoo Advertising has announced it will launch Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with a direct path to curated, premium publisher inventory. In addition to Yahoo owned and operated properties, over 100 publishers have signed [...]

• DoubleVerify and Scibids Unveil Industry-First AI-Powered Attention Solution for Advertisers: DV Algorithmic Optimizer

  2 years ago News

  

  DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced the launch of DV Algorithmic Optimizer, an exclusive cutting-edge measurement and optimisation offering with Scibids, the global leader in artificial intelligence (AI) for digital marketing. [...]

• Progressing Sustainability in Ad Tech: Interview with Curt Larson, Sharethrough

  2 years ago News

  

  In this exclusive interview recorded at ATS London 2023, Curt Larson, chief product officer at Sharethrough, details the work currently being undertaken by the ad tech industry to lower carbon emissions. How can exchanges like Sharethrough have an impact on the [...]

• Adelaide Unveils Cutting-Edge Solutions for Streamlined Attention Measurement and Activation with Adobe

  2 years ago News

  

  Starting today (20th June), advertisers have the power to seamlessly measure and optimise programmatic campaigns using outcome-driven attention metrics. Adelaide has partnered with Adobe Advertising, the industry’s first end-to-end, independent platform for managing connected advertising across marketing and advertising customer [...]

• Twitter to Turn to Video in Major Revamp; Intel to Invest Billions in Israel Chip Plant

  2 years ago News

  

  In today's ExchangeWire news digest: Twitter reveals plans to prioritise video to investors; Intel agrees to invest billions in a new chip plant in Israel; and the UK clears Amazon's planned purchase of Roomba-maker iRobot Corp. Twitter overhaul to focus on [...]