Latest Stories

• Teads Unveils Key Learnings on Attention Measurement Across 500+ Global Campaigns

  2 years ago News

  

  Teads, the global media platform, released the findings of its recent attention meta-analysis, which has further proven the practicality of attention as a new measurement metric, and underscored actionable ways for companies to leverage attention for improved brand lift and [...]

• Sharethrough Expands GreenPMPs™ Capabilities to Include Programmatic CTV Campaigns 

  2 years ago News

  

  Sharethrough, a top global independent omnichannel ad exchange, is launching  GreenPMPs™ (Private Marketplaces) for CTV (connected TV) ad campaigns in partnership with Scope3, solidifying their position as a key partner helping ad buyers reduce their carbon footprint. According to a study [...]

• The MadTech Podcast Special: CTV as an Effective Marketing Environment

  2 years ago Podcast

  

  In this The MadTech Podcast Special, Konrad Feldman, co-founder and CEO at Quantcast, and Grace Bailey, senior agency and digital marketing manager at Auto Trader, join ExchangeWire CEO Rachel Smith to discuss CTV as an effective marketing environment. Together, Smith, [...]

• The Stack: Meta Fined Record €1.2bn; TikTok Sues Montana

  2 years ago News

  

  This week: Meta receives record fine in EU, TikTok sues the state of Montana... Another week of highs and lows for Meta began with news the tech giant was developing a new app to rival Twitter, with loose plans to launch [...]

• Commerce Meets Web3 – What Happens Next?

  2 years ago News

  

  It would be an understatement to say the commerce landscape changed significantly over the last few years. Thanks to a shift towards digital at the start of the decade, prompted by the Covid-19 pandemic, e-commerce has boomed: this year, 20.8% [...]

• MINT crea una rivoluzione nel mondo dell’Advertising con l’obiettivo di potenziare il know-how dell’essere umano attraverso l'Intelligenza Artificiale.

  2 years ago News

  

  Il software ideato da MINT offre alle aziende l’alleato fondamentale per la migliore gestione di tutte le risorse di advertising, come un ERP o un CRM fanno in altri ambiti aziendali. Grazie all’implementazione e all’utilizzo dell’intelligenza artificiale, ora si è [...]

• Anthropic Secures Funding; TikTok Sues Montana

  2 years ago News

  

  In today’s ExchangeWire news digest: AI startup Anthropic has secured USD$450m in funding; TikTok has retaliated against Montana’s statewide ban with a federal lawsuit; and Warner Bros Discovery’s Max is now live.  Google-backed Anthropic secures investment AI startup, Anthropic, has raised USD$450m [...]

• MGID and Playmaker Enter Partnership to Deliver Contextual Native Advertising to Playmaker’s Web Audience

  2 years ago News

  

  MGID, the global advertising platform, announced a partnership with Playmaker, the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. The partnership will see the direct integration of MGID’s native ads across Playmaker’s [...]

• Domino’s Completes First Contextual & Attention-Powered Campaign with GumGum & Playground xyz

  2 years ago News

  

  In a global first, GumGum and Playground xyz have offered a joint solution which fuses contextual and attention-based advertising technologies to secure tangible results for Domino’s UK & Ireland. Faced with an increasingly competitive and crowded market, Domino’s worked with the [...]

• Chris Vincelli Joins Bidstack as VP of Enterprise Partnerships

  2 years ago News

  

  Bidstack, the leading in-game advertising and video game monetisation platform, today (May 24th, 2023) announces the appointment of Chris Vincelli as VP of enterprise partnerships.  He will work with existing gaming and programmatic advertising partners while also building new relationships with [...]