Latest Stories

• WhatsApp Sue Indian Government; Morrisons Expand Amazon Partnership

  5 years ago News

  

  In today's ExchangeWire news digest: WhatsApp take the Indian government to court over new rules that would force the instant-messaging platform to break their end-to-end encryption; Morrisons plan to extend their partnership with Amazon after sales boom in Q1; and [...]

• Facebook Pens Deal with Newscorp: What Next for the Advertising Industry?

  5 years ago News

  

  In this contributed article for ExchangeWire, Eb Adeyeri, VP Partnerships at Jellyfish, provides a contrarian viewpoint on the deal brokered between News Corp and Facebook in Australia. No-one truly knows if Facebook’s agreement with Rupert Murdoch’s News Corp Australia will cause [...]

• Amazon Launch AVOD in India; JD Logistics Gear up for IPO

  5 years ago News

  

  In today's ExchangeWire news digest: Amazon launch an AVOD offering, MiniTV, in India; JD Logistics prepare to go public in Hong Kong; and PayPal acquire Happy Returns.   Amazon launch AVOD service in India Amazon have launched an ad-supported video-on-demand (AVOD) service in [...]

• Proving the Effectiveness of Contextual for a Cookieless World

  5 years ago News

  

  In this article, Caroline Hugonenc, global VP insights and research at Teads,  outlines why marketers should consider making contextual targeting their prime strategy as they prepare for life after third-party cookies. Data privacy has been top of the agenda for most [...]

• Axel Springer Eye Axios Acquisition; Vinted hit $4.5bn Value After Latest Funding Round

  5 years ago News

  

  In today's ExchangeWire news digest: Axel Springer are reportedly in talks to acquire Axios; second-hand e-marketplace Vinted are valued at USD $4.5bn after a successful funding round; and addressable TV is expected to see reach decline in spite of higher [...]

• AT&T and Discovery to Build Streaming Giant; Amazon in Talks to Buy MGM

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: AT&T are reportedly planning to build a ‘super SVOD’ by combining WarnerMedia with Discovery; Amazon are rumoured to be in [...]

• Starcom's Paul Kasamias on TikTok Ecommerce, Airbnb, and US Digital Ad Spend

  5 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Paul Kasamias, managing partner at Starcom, joins ExchangeWire's Grace Dillon and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they discuss:   - Short-form video sensation TikTok are trialling in-app [...]

• TF1 & M6 Propose Merger; Vungle Acquires TreSensa

  5 years ago News

  

  In today’s ExchangeWire news digest: TF1 and M6 propose merger; Vungle acquires TreSensa; Kochava secures DigiCenter purchase. TF1 and M6 propose merger French broadcasters TF1 and M6 have entered into exclusive talks to merge with the aims of competing with online streaming [...]

• Data-Led Buying in Emerging Channels: Q&A with Charlotte Powers, the7stars

  5 years ago News

  

  In this exclusive interview with ExchangeWire, Charlotte Powers, digital lead at the7stars and judge of The Wires Global 2021, discusses data-led buying in the context of emerging channels in programmatic. What is the current state of play when it comes to [...]

• Introducing IAB Spain's TCPF - Q&A with Mikel Lekaroz

  5 years ago News

  

  Mikel Lekaroz, founder and CEO of Adbibo by Next14 and a member of IAB Spain's Innotec, talks to ExchangeWire about the initiative's Transparency, Consent, and Privacy Framework (TCPF), explaining how it works and what it aims to bring to the [...]