Latest Stories

• Seedtag Launches Industry First Generative AI Capability for Contextual Dynamic Creatives  

  2 years ago News

  

  Seedtag, the leading global contextual advertising company, has launched a powerful new generative AI capability that gives brands and agencies the capacity to build tailored creative based on the context of the surrounding page-level content. Advertisers can now benefit from [...]

• Scibids Strengthens UK Operations with Appointment of Head of Customer Success

  2 years ago News

  

  Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (May 16th, 2023) announces the appointment of Matthew Bushby as head of customer success for the UK. Matthew will be responsible for optimising efficiencies in Scibids’ programmatic team [...]

• Yahoo Partners with Samba TV for Advanced TV solution, Enhancing Targeting & Measurement

  2 years ago News

  

  Yahoo announced a strategic partnership with Samba TV, the global leader in TV data and analytics, to provide advertisers with a holistic advanced TV solution to enhance omni-screen campaign targeting and measurement within the Yahoo DSP for the first time [...]

• VIOOH Listed One of the ‘Best Places to Work 2023’ by The Sunday Times

  2 years ago News

  

  VIOOH, the leading premium global digital-out-of-home supply-side platform, announced it has been recognised by The Sunday Times as one of the ‘Best Places to Work’ in the UK for 2023 - with an average 93% engagement score and 18% above [...]

• CairoRCSMedia Achieves Cookieless Targeting with Permutive

  2 years ago News

  

  CairoRCS Media announced its cookieless capabilities in partnership with audience platform, Permutive, which enables the activation of audiences without using third-party cookies and without ever exposing consumers’ personal information.  Cookie-blocking browsers, regulators, and tech are giving users the tools, awareness, and [...]

• Google Pays $8m to Settle Deceptive Ad Claims; Reddit Ramps up Move to Social Commerce

  2 years ago News

  

  In today's ExchangeWire news digest: Google pays USD$8m (~£6.4m) to settle claims of false advertising in Texas; Reddit advances into social commerce; and Shein opens its EMEA office in Dublin, Ireland. Google settles deceptive advertising claims in Texas Google has agreed to [...]

• Adludio Supercharges US Operations with the Appointment of Benjamin Arnold as President  North America

  2 years ago News

  

  Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, announces the appointment of Benjamin Arnold as President, North America. The former US CEO of socially-led creative agency We Are Social will be responsible for leading all US operations [...]

• IAS Uncovered a Malicious VPN App with Over 1m Downloads that Hijack Residential IPs for Ad Fraud

  2 years ago News

  

  The IAS Threat Lab recently uncovered an elaborate fraud scheme in a virtual private network (VPN) app targeting Android phones called Oko VPN. Developed by VIP Internet Security LTD., the app was labelled a free VPN service that anonymised a [...]

• Meta Announces AI Sandbox for Advertisers; Twitter Appoints New Chief

  2 years ago News

  

  In today's ExchangeWire news digest: Meta announces a new AI tools for advertisers; Linda Yaccarino replaces Elon Musk as Twitter's CEO; and News Corp reports reduced revenue for Q1 2023. Meta doubles down on AI with sandbox As part of its renewed [...]

• The Stack: Microsoft Announces Chat API, Disney+ Down 4 Million Subscribers

  2 years ago News

  

  This week: Microsoft to deliver advertising via chatbots, Disney+ loses millions of subs in Q4 2023... The AI wars continued this week, as Microsoft announced Chat API, which will facilitate advertising through chatbots. Another blow was dealt in the streaming wars [...]