Latest Stories

• Adnami Signs with Schibsted & Amedia to Deliver High Impact Ads with Unparalleled Reach AcrossThe Nordics

  2 years ago News

  

  Ad tech company, Adnami, has been approved by Schibsted and Amedia, the largest media group in the Nordics, to deliver its high-impact formats which cut through a fragmented media landscape, delivering high-performance campaigns for a range of businesses. Peter Østrem, Adnami’s [...]

• TikTok Faces US Ban Unless Chinese Owners Sell Stakes; UK to Invest £900m in “BritGPT” 

  2 years ago News

  

  In today's ExchangeWire news digest: the Biden administration threatens to ban TikTok unless its Chinese owners sell their stakes; the UK Treasury commits £900m to developing the country's AI strategy; and Stripe raises funding in excess of €6bn (~£13bn). US [...]

• How Can We Measure Success in OOH?

  2 years ago News

  

  Out of home (OOH) advertising has been uniquely able to evolve alongside advancements in both technology and society. Considered one of the oldest forms of advertising, OOH’s development is far from over, with the channel set for exponential growth across [...]

• Exclusive Hawk & Captify Partnership Brings Search Data to DOOH & Audio Media Buying for the First Time

  2 years ago News

  

  European omni-channel advertising platform Hawk and Captify, the leading search intelligence platform for the open web, have announced an exclusive partnership that will enable online search data to be used for digital out-of-home (DOOH) and audio media trading for the [...]

• IAB Europe Announces Results of its 2023 Brand Safety Poll

  2 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced the findings of its 2023 Brand Safety Poll. 157 industry professionals from across the digital advertising value chain gave their opinions on how brand safety [...]

• IAB Europe Obtains Suspension of TCF Action Plan Implementation Due to Ongoing Proceedings

  2 years ago News

  

  IAB Europe confirmed today (March 15th, 2023) that the APD has voluntarily suspended the six-month implementation period of IAB Europe’s action plan. IAB Europe’s action plan was unexpectedly validated by the APD on January 11th, 2023, with a six-month deadline for [...]

• Meta to Cut 10,000 Staff; OpenAI Releases ChatGPT Successor GPT-4

  2 years ago News

  

  In today’s ExchangeWire news digest: Meta has revealed it will cut a further 10,000 jobs under “efficiency” measures; OpenAI launches GPT-4, a follow up of its popular ChatGPT chatbot; and Samsung plans to invest around ₩300tn (~£189.6bn) in South Korea [...]

• The MadTech Podcast Special: Generative AI and Creativity

  2 years ago Podcast

  

  R/GA's SVP executive creative director Nick Pringle joins ExchangeWire's John Still to discuss one of ad tech's hottest topics in recent months: Generative AI. In this special edition of The MadTech Podcast, Nick Pringle, SVP executive creative director at R/GA, joins [...]

• SVB: What Happened and What Happens Next?

  2 years ago News

  

  It’s been a rollercoaster few days for the tech world, as the downfall of Silicon Valley Bank (SVB) - the second-largest US bank crash ever - plunged the future of thousands of companies, from startups to conglomerates, into immediate doubt.  Interventions [...]

• Sharethrough Announces Inaugural Green Media Summit to Advance Sustainability Initiatives in the Digital Ad Industry

  2 years ago News

  

  Sharethrough, one of the top global independent omni-channel ad exchanges, today (March 14th, 2023) announced the 2023 Green Media Summit, a one-day event that empowers attendees to understand the impact of media on sustainability and how the digital advertising industry [...]