Latest Stories

• Channel 4's Alex Wright on Digital v Linear TV, Netflix Ad Refunds, and AWO Proposals

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Alex Wright, programmatic and platform leader at Channel 4, joins ExchangeWire senior editor Mat Broughton and CEO Rachel Smith to discuss digital overtaking linear TV, Netflix's ad tier, AWO's proposal for a [...]

• The MadTech Sketch: an Overview of Commerce Media Ad Tech & Demand

  2 years ago News

  

  In this week's MadTech Sketch, Ciarán O'Kane outlines the complexity of the Commerce Media ad ecosystem and gives an overview of the demand underpinning this media segment.   The Commerce Media ad ecosystem is complex. From attribution to native ad platforms to clean [...]

• Musk to Open Source Twitter Algorithm; Microsoft and NVIDIA Announce 10-Year Gaming Partnership

  2 years ago News

  

  In today's ExchangeWire news digest: Twitter will open source its algorithm in an effort to improve transparency; Microsoft and NVIDIA partner to share gaming catalogues; and Israeli start-up Chain Reaction amasses USD$70m (~£57.9m) in funding ahead of the roll-out of [...]

• DanAds Powers McClatchy's New Email & Programmatic Offering

  2 years ago News

  

  DanAds, a leading ad tech firm, has partnered with McClatchy, one of the largest media companies in the US with over 80 million unique visitors, to unveil two exciting new features on the McClatchy Ad Manager platform. Advertisers now have [...]

• Clinch Partners with Samsung Ads to Enable Advertisers to Personalise Video and Digital Ads at Scale

  2 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, today (February 22nd, 2023) announced a certification with Samsung Ads to deliver a new automated, data-driven personalisation solution to the Samsung [...]

• The MadTech Podcast Special: Data Innovation in Mobile Apps

  2 years ago Podcast

  

  In our latest The MadTech Podcast Special, Giovanni Brusetti, Director, Digital Marketing & Products at Johnson & Johnson, joins ExchangeWire head of content John Still to discuss in-app activation, the power of data and innovation in mobile. In Q1 2022 there were [...]

• Amazon-One Medical Deal to Proceed Unchallenged; UK Publisher Pilots ChatGPT for News Coverage

  2 years ago News

  

  In today's ExchangeWire news digest: the FTC will not challenge Amazon's purchase of One Medical; UK publisher Reach explores ChatGPT's journalistic capabilities; and the Hong Kong government commits HK$50m (~£5.28m) to expand its Web3 ecosystem. Amazon’s purchase of One Medical will [...]

• MGID Revolutionises Image Creation for Advertisers With Integration of Generative AI

  2 years ago News

  

  MGID, the global advertising platform, has today (February 21st, 2023) announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering. Currently undergoing beta testing by MGID’s creative team to produce client ads, this functionality [...]

• Anne Stagg Strengthens Merkle UK & Ireland Leadership Team

  2 years ago News

  

  Merkle, dentsu’s market-leading technology-enabled, data-driven customer experience management company, has moved to further strengthen its UK and Ireland (UK&I) executive leadership team, following a year of double-digit growth. Three newly created leadership roles will support Merkle’s clients in delivering seamless customer [...]

• Brand Metrics Bolsters Client Services Team as Brand Lift Measurement Booms

  2 years ago News

  

  Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has appointed Agnes Asplund Schmidt to the role of customer success manager as a growing number of clients choose its technology to measure brand [...]