Latest Stories

• NPR to Leave Twitter After “State-Affiliated” Label; YouTube Pulls Plug on Shopping Channel During Testing

  2 years ago News

  

  In today's ExchangeWire news digest: NPR announces it will leave Twitter after being labelled “state-affiliated media”; YouTube quietly abandons its shopping plaform; and Singaporean authorities turn to data from Singpass to help tackle and prevent fraud. NPR leaves Twitter over "inaccurate" [...]

• Minute Media Signs an Advertising Partnership with Smile Wanted

  2 years ago News

  

  Smile Wanted, the independent and cookieless curated marketplace, announces a partnership with Minute Media Smile Wanted works with more than 1000 premium sites in France and abroad (Germany, Spain, Italy, Belgium, United Kingdom, United States, Canada, etc.) by offering its publisher [...]

• Adlook & Adelaide Unveil New AU-CPM Buying Model Enabling Advertisers to Transact on Attention Metrics

  2 years ago News

  

  Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality measurement, to build a deep learning-powered AU-CPM buying model.  By infusing this new pricing model with placement-level media quality scores generated [...]

• Why Modern Marketers Should Embrace Connected TV in 2023

  2 years ago News

  

  In association with StackAdapt In this exclusive byline ahead of ATS Madrid 2023, Andrew Rose, VP sales, EMEA, at StackAdapt, outlines why marketers should be exploring CTV. Connected TV (CTV) refers to a device that connects to or is embedded in a [...]

• Sports Streaming Part 2: Future All-Stars?

  2 years ago News

  

  As the competition for sports streaming rights heats up, ExchangeWire’s Mat Broughton takes a look at what moves the major players are making, and which companies are still warming up. In part two, we rundown which of the tech giants are [...]

• Initial Assessment by Scope3 Reveals Key Carbon Benefits of Teads’ Direct Inventory 

  2 years ago News

  

  Teads, the global media platform, today (April 12th, 2023) revealed key carbon benefits of its direct inventory in an initial assessment by Scope3 analysing over 500 domains with direct integration. This assessment comes on the heels of Jounce Media’s findings [...]

• South Korean Fines Google ₩42.1bn; Twitter "No Longer Exists" as Musk Merges with X Corp

  2 years ago News

  

  In today's ExchangeWire news digest: Google fined in South Korea for stifling rival app store; Elon Musk merges Twitter with X Corp on the road towards creating an "everything app"; and Masayoshi Son reportedly prepares to sign off on a [...]

• Webinar on How Crimtan Can Help Decipher What Your Customers Really Think

  2 years ago News

  

  Data experts at leading programmatic agency, Crimtan, are sharing their knowledge and have created a tool on how best to measure brand awareness. One of the biggest challenges for marketers is being able to accurately measure brand perception and brand awareness. [...]

• Sports Streaming Part One: The Major Leagues

  2 years ago News

  

  As the competition for sports streaming rights heats up, ExchangeWire’s Mat Broughton takes a look at what moves the major players are making, and which companies are still warming up. In part one, we take a look at the biggest spenders, [...]

• Unlocking Actionable Insights for Video: Q&A with James Malins, Tremor Video

  2 years ago News

  

  In association with Unruly In this exclusive Q&A with ExchangeWire, James Malins, chief revenue officer, Tremor Video, discusses the power of using actionable insights tools when conducting marketing research, and the ways in which brands can utilise such tools to craft [...]