Latest Stories

• Amazon Focuses on Video; Publicis Australia Appointed Westpac Media Agency

  5 years ago News

  

  In today's ExchangeWire news digest: Amazon reveals that it will focus on video advertising after impressive Q3 ad revenue results; Westpac Banking Group appoints Publicis Media Australia as its media agency of record; and a study by TAG indicates that [...]

• Does Reality Scare You Too? A Publisher's Perspective on Current Brand Safety Measures

  5 years ago News

  

  2020 has been a tumultuous year that has brought the shortcomings of many of the 21st century's diverse systems into sharp relief. For the ad tech industry, one of the most significant hurdles highlighted by the global health crisis is [...]

• FCC Affirms Net Neutrality Repeal; IAB Europe Issues New Response to DPA TCF Report

  5 years ago News

  

  In today's ExchangeWire news digest: the FCC affirms its decision to repeal the net neutrality rules in a 3-2 vote held last Tuesday; IAB Europe's CEO issues a more detailed response to the DPA's report that its Transparency and Consent [...]

• MetaX Software Makes ProXXIma Debut; ACCC Publishes Digital Platform Dominance Report

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: MetaX Software makes its debut at Brazil's ProXXIma, where it discusses the opportunity offered by CTV; the ACCC publishes its [...]

• The MadTech Podcast Special: Consumer Control and Consent

  5 years ago Podcast

  

  In addition to our regular MadTech podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail.   Our latest MadTech Podcast Special explores consumer control and consent in a post-cookie, post-IDFA [...]

• DoubleVerify Raises USD$350m; Apple Sued by French Advertisers

  5 years ago News

  

  In today’s ExchangeWire news digest: DoubleVerify raises USD$350m (£269m) ahead of potential IPO; Apple sued by French advertising trade groups over IDFA changes; and Pinterest revenue climbs by 58%. DoubleVerify raises USD$350m (£269m) ahead of potential IPO Digital media verification and analytics [...]

• Apple and Adobe in Alleged Privacy Workaround; Sonobi Secures Cohere Capital Investment

  5 years ago News

  

  In today’s ExchangeWire news digest: Apple and Adobe in privacy workaround; Sonobi secures Cohere Capital investment; and Omnicom revenue falls by 11.7%. Apple and Adobe in alleged privacy workaround Apple has enabled user-level tracking for Adobe, in direct violation of its WebKit [...]

• SimilarWeb Raises USD$120m; US Senate Democrats Seek Local News Protections

  5 years ago News

  

  In today’s ExchangeWire news digest: Digital marketing intelligence platform SimilarWeb raises USD$120m (£92.1m); US Senate Democrats seek local news protections; and quarterly social media ad spend climbs by 56.4%. SimilarWeb raises USD$120m (£92.1m) Digital marketing and investment intelligence platform SimilarWeb has announced [...]

• iHeartMedia to Acquire Voxnest; Rokt raises USD$80m

  5 years ago News

  

  In today’s ExchangeWire news digest: iHeartMedia to acquire Voxnest to boost its podcast programmatic capabilities; Rokt raises USD$80m (£61m) for personalised marketing solutions; and the Australian Competition and Consumer Commission (ACCC) releases its interim report into digital platform dominance. iHeartMedia to [...]

• Alibaba Gains Majority Stake in Sun Art; TCF Not GDPR Compliant, Says DPA

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Chinese holdings giant Alibaba acquires a majority stake in supermarket chain Sun Art Retail; the EU's data supervisor, the Belgium-based [...]