Latest Stories

• The Hijacking of Privacy for Monopolisation

  6 years ago News

  

  Since DPAs, most notably the ICO, announced plans examining the mechanics behind ad tech, the industry has rightfully acted at pace to engage with the regulators in discussion on the future makeup of a privacy-focused digital advertising landscape. However, there [...]

• Commerce: The Untapped Revenue Stream Publishers Cannot Afford to Ignore

  6 years ago News

  

  Writing exclusively for ExchangeWire, Brian Lovett (pictured below), director of product, commerce, Sovrn, discusses how digital commerce can be used to effectively supplement revenue from display advertising amidst tumultuous times for media. “Increasingly a successful digital media company will be one [...]

• Mindshare Sweden's Jan Montwill on Kraft Heinz, Brandless, and the FTC

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Jan Montwill, digital director, Mindshare Sweden, to discuss the latest news in ad tech and martech. On this week's episode: - Kraft Heinz plans to [...]

• Anzu.io Partners With Forensiq; Talon Expands into Europe

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Anzu.io partners with Forensiq; Talon expands into Europe; Peer39 releases January 2020 Benchmark Report; Dwise incorporates Digital Element [...]

• Let’s Wake Up: IP Infringement is Everyone’s Problem

  6 years ago News

  

  In this exclusive article for ExchangeWire, Peter Szyszko (pictured below), CEO and founder of White Bullet Solutions Limited, discusses why perceptions on IP need to be shifted in response to the danger it risks to brand marketers, ad tech providers, [...]

• Creativity in a World of Data: How Can We Use Our Minds to Open Up New Opportunities?

  6 years ago News

  

  In a climate of ever-increasing regulatory pressure, and with the impending future of a cookie-less world, it is important that we in the digital advertising industry review our relationship with data and evaluate how we can improve on our understanding [...]

• GumGum Announces USD$22m Funding Round; Verizon Media Partners with VIOOH

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: GumGum announces USD$22m (£17m) funding round; Verizon Media partners with VIOOH; Rakuten launches Rakuten Advertising; Yieldbird to invest [...]

• ExchangeWire's Rachel Smith on Project Rearc, Premier League Steaming, and MWC

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by the returning Rachel Smith, to discuss the latest news in ad tech and martech. On this week's episode: - The IAB has unveiled Project Rearc, [...]

• How to Prepare for a Life Without Cookies

  6 years ago News

  

  Ahead of ATS Stockholm 2020, Amit Kotecha (pictured below), marketing director at Permutive, has penned this exclusive article for ExchangeWire discussing how publishers, advertisers, and agencies, can prepare for a post-cookie landscape, and how transitioning to first-party data strategies can [...]

• Love is... Finding the Right Partnerships

  6 years ago News

  

  In this exclusive article for ExchangeWire, Seth Whitehead (pictured below), customer success manager, Impact, discusses the importance of partnerships between brands and affiliates, and how automation can be used to strengthen such relationships. We all know that we are stronger together [...]