Latest Stories

• ATS London 2021: Reframing The Future Of Our Industry

  5 years ago News

  

  Google said its long goodbye to third-party ad tech last week. In a typically ambiguous post, the company explained to the world that it would no longer use cross-site identifiers in its browser or across its ad tech stack. All [...]

• FirstPartyCapital's Rich Ashton on Google’s ID ban, Brave, and Gaming TV Ad Spend

  5 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, Rich Ashton, managing partner at FirstPartyCapital, joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - Google has dropped another privacy-related bombshell by [...]

• UK Regulators Unite Against Big Tech; Twitch May be Trialling Brand Safety Tool

  5 years ago News

  

  In today's ExchangeWire news digest: three of the UK's top watchdogs have joined forces to tighten digital and online services regulation; streaming platform Twitch is believed to be trialling a new tool to help match advertisers with suitable partners; and [...]

• CTV in the Nordics and Beyond: Q&A with Nordic Entertainment Network TV's Carl Petterson

  5 years ago News

  

  CTV was on the rise long before the COVID-19 pandemic sent subscriber levels skyrocketing and saw advertising spend pour in. Yet there's still a lot to learn and discover about this still relatively new medium. In this exclusive Q&A, Carl [...]

• Apple Hit with Privacy Complaint in France; Net Neutrality Passes in California

  5 years ago News

  

  In today's ExchangeWire news digest: France Digitale files a complaint against Apple's iOS 14 update with the CNIL; the contentious Net Neutrality law gets the go-ahead in California; and the US's top AVOD services are predicted to garner $18bn in [...]

• Brave to Launch Search Engine; Square Buys Stake in Jay-Z's Tidal

  5 years ago News

  

  In today's ExchangeWire news digest: privacy-centric browser Brave announces plans for its own search engine; mobile payments company Square has acquired a majority stake in Tidal, the audio and video streaming service co-owned by Jay-Z; and ITV reports bruising financial [...]

• "SneakyTerra" CTV Ad Fraud Scheme Revealed; Adwanted Acquire Mediatel Shares

  5 years ago News

  

  In today's ExchangeWire news digest: DoubleVerify identifies a new CTV ad fraud scheme dubbed "SneakyTerra"; Adwanted Group partners with Mediatel to acquire the shares of the company's retired stakeholders; and TikTok parent-company ByteDance pays USD $92m to settle a class [...]

• Expanding on Brand Safety for an Evolving Digital World

  5 years ago News

  

  With projected spend of almost USD$17bn (£12.2bn / JP¥1.82tn) in 2021, digital advertising is big business in Japan. Like any business with significant investment on the line, advertisers want to make sure their dollars are well spent, and that their [...]

• North Dakota Bill Cracks Down on App Stores; Digital Turbine Acquires Ad Colony

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: North Dakota proposes a law that could force app store operators to permit alternative payment systems; global mobile tech company [...]

• AOP's Richard Reeves on Stuff, Google vs US Publishers, and Spotify Audience Network

  5 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, Richard Reeves, managing director of the Association of Online Publishers (AOP), joins ExchangeWire’s Mat Broughton and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - The head [...]